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1
Globales versus international differenziertes Marketing
Meissner, Hans Günther
-
1999
Persistent link: https://www.econbiz.de/10001428562
Saved in:
2
Micro talk systems
Brunswick, Gary J.
;
Gnauck, Brian
;
Amtmann, Raymond
; …
- In:
Journal of business case studies
9
(
2013
)
4
,
pp. 311-319
Persistent link: https://www.econbiz.de/10009786498
Saved in:
3
How many Europes are there? : an economic and cultural segmentation of the European market
Dursun-Kilic, Turkan
;
Kilic, Ceyhan
- In:
Journal of euromarketing
21
(
2012
)
2/3
,
pp. 136-152
Persistent link: https://www.econbiz.de/10009728875
Saved in:
4
Revisiting middle-class consumers in africa : a cross-country city-based investigation outlining implications for international marketers
Chikweche, Tendai
;
Lappeman, James
;
Egan, Paul
- In:
Journal of international marketing
29
(
2021
)
4
,
pp. 79-94
Persistent link: https://www.econbiz.de/10012660730
Saved in:
5
Fitting international segmentation for emerging markets : conceptual development and empirical illustration
Schlager, Tobias
;
Maas, Peter
- In:
Journal of international marketing
21
(
2013
)
2
,
pp. 39-61
Persistent link: https://www.econbiz.de/10009758003
Saved in:
6
International market segmentation based on consumer-product relations
Hofstede, Frenkel ter
;
Steenkamp, Jan-Benedict E. M.
; …
-
2008
Persistent link: https://www.econbiz.de/10003655867
Saved in:
7
Global market segmentation : methodologies and challenges
Walters, Peter G.
-
2008
Persistent link: https://www.econbiz.de/10003655879
Saved in:
8
Global marketing strategy : past, present, and future
Douglas, Susan P.
;
Craig, C. S.
- In:
The past, present and future of international business …
,
(pp. 431-457)
.
2010
Persistent link: https://www.econbiz.de/10008656875
Saved in:
9
Clarifying key market segmentation issues, domestic and international
Fennell, Geraldine
;
Saegert, Joel
;
Hoover, Robert J.
- In:
The new world order : internationalism, regionalism and …
,
(pp. 243-259)
.
2000
Persistent link: https://www.econbiz.de/10001498020
Saved in:
10
Delineating foreign market potential : a tool for international market selection
Ozturk, Ayse
;
Joiner, Eric
;
Cavusgil, S. Tamer
- In:
Thunderbird international business review
57
(
2015
)
2
,
pp. 119-141
Persistent link: https://www.econbiz.de/10010509525
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