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Asia Pacific journal of marketing and logistics
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Harvard-Business-Manager : das Wissen der Besten
43
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Jahrbuch der Absatz- und Verbrauchsforschung
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1
Unilever in India : rural marketing initiatives
In:
Case studies on MNCs in India
,
(pp. 141-161)
.
2007
Persistent link: https://www.econbiz.de/10003737795
Saved in:
2
Corporate environmentalism strategy in the Spanish consumer product sector : a typology of firms
Buil-Carrasco, Isabel
;
Fraj-Andrés, Elena
; …
- In:
Business strategy and the environment
17
(
2008
)
6
,
pp. 350-368
Persistent link: https://www.econbiz.de/10003770717
Saved in:
3
Developing marketing cooperation's strategy of commercial retail chains with the producers of FMCG : Polish perspective
Bilińska, Katarzyna
- In:
Proceedings of the 16th Annual Conference on Marketing …
,
(pp. 15-27)
.
2008
Persistent link: https://www.econbiz.de/10003797525
Saved in:
4
Vom Videospiel in die Realität
Edery, David
- In:
Harvard-Business-Manager : das Wissen der Besten
29
(
2007
)
4
,
pp. 14-15
Persistent link: https://www.econbiz.de/10003440157
Saved in:
5
Marktzugang: strategische Planung bringt mehr Umsatz
Kopka, Udo
;
Körber, Bastian
;
Michaelis, Nils
- In:
Akzente
(
2008
)
1
,
pp. 26-31
Persistent link: https://www.econbiz.de/10003686765
Saved in:
6
Managing brands ion times of economic downturn : how do luxury brands fare?
Reyneke, Mignon
;
Sorokáčová, Alexandra
;
Pitt, Leyland F.
- In:
The journal of brand management : an international journal
19
(
2011/12
)
6
,
pp. 457-466
Persistent link: https://www.econbiz.de/10009528856
Saved in:
7
Marketing strategy decisions for brand extension success
Athanasopoulou, Pinelopi
;
Giovanis, Apostolos N.
; …
- In:
The journal of brand management : an international journal
22
(
2015
)
6
,
pp. 487-514
Persistent link: https://www.econbiz.de/10011349956
Saved in:
8
Performance evaluation of Adstock models using market drivers in the consumer packaged goods (CPG) industry
Raj, K. Antony Arokia Durai
;
Kanagasabapathi, …
- In:
International journal of electronic marketing and …
5
(
2012
)
2
,
pp. 173-186
Persistent link: https://www.econbiz.de/10009699805
Saved in:
9
Surviving with paranoia through green and clean marketing in Indian FMCG sector
Bidyarthi, H. M. Jha
;
Dande, Mayur A.
;
Kuchar, P. M.
; …
- In:
International journal of business performance management
14
(
2013
)
4
,
pp. 386-395
Persistent link: https://www.econbiz.de/10009789950
Saved in:
10
Her mit den Superkunden!
Yoon, Eddie
;
Carlotti, Steve
;
Moore, Dennis
- In:
Harvard-Business-Manager : das Wissen der Besten
36
(
2014
)
4
,
pp. 6-10
Persistent link: https://www.econbiz.de/10010256918
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