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1
Internationalising cultural products : the Ouroboros strategy and the case of visual kei
Chen, Steven
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
13/14
,
pp. 1214-1240
Persistent link: https://www.econbiz.de/10012178617
Saved in:
2
How much distance do we need? : revisiting the "national cultural distance paradox"
Wang, Huanglin
;
Schaan, Jean-Louis
- In:
Management international review : mir ; journal of …
48
(
2008
)
3
,
pp. 263-277
Persistent link: https://www.econbiz.de/10003715016
Saved in:
3
The role of information search in the development of "Karada Meguri Cha TM" : (body circulation tea based on traditional Chinese medicine)
Maeda, Hideto
- In:
Creative marketing for new product and new business …
,
(pp. 155-196)
.
2008
Persistent link: https://www.econbiz.de/10003771142
Saved in:
4
Best practices in the Japanese software market
Ojala, Arto
;
Tyrväinen, Pasi
- In:
Global business and organizational excellence : a …
27
(
2007/08
)
2
,
pp. 52-64
Persistent link: https://www.econbiz.de/10003690028
Saved in:
5
Internationalisation of the Spanish fashion brand Zara
Lopez, Carmen
;
Ying, Fan
- In:
Journal of fashion marketing and management
13
(
2009
)
2
,
pp. 279-296
Persistent link: https://www.econbiz.de/10003858487
Saved in:
6
Global marketing strategy : past, present, and future
Douglas, Susan P.
;
Craig, C. S.
- In:
The past, present and future of international business …
,
(pp. 431-457)
.
2010
Persistent link: https://www.econbiz.de/10008656875
Saved in:
7
Licensing as an entry strategy to international markets
Burr, Wolfgang
;
Herstatt, Cornelius
;
Marquardt, Gernot
; …
- In:
Fallstudien zum Internationalen Management : Grundlagen …
,
(pp. 357-370)
.
2011
Persistent link: https://www.econbiz.de/10009305390
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8
Using stepping stones to enter distant export markets
Lejour, Arjan
;
Creusen, Harold
- In:
Global economy journal : GEJ
15
(
2015
)
1
,
pp. 107-132
Persistent link: https://www.econbiz.de/10010518670
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9
Formation du client dans les stratégies de développement des multinationales dans les marchés émergents : le cas de l'assurance en Inde
Anand, Mohit
;
Belhoste, Nathalie
-
2015
Persistent link: https://www.econbiz.de/10010527211
Saved in:
10
Transferring corporate brand image to local markets : governance decisions for market entry and global branding strategy
Lee, Hannah S.
;
Griffith, David A.
- In:
Interdisciplinary approaches to product design, …
,
(pp. 39-65)
.
2012
Persistent link: https://www.econbiz.de/10009626900
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