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Internationalising cultural products : the Ouroboros strategy and the case of visual kei
Chen, Steven - In: Journal of marketing management : JMM ; journal of the … 35 (2019) 13/14, pp. 1214-1240
Persistent link: https://www.econbiz.de/10012178617
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How much distance do we need? : revisiting the "national cultural distance paradox"
Wang, Huanglin; Schaan, Jean-Louis - In: Management international review : mir ; journal of … 48 (2008) 3, pp. 263-277
Persistent link: https://www.econbiz.de/10003715016
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The role of information search in the development of "Karada Meguri Cha TM" : (body circulation tea based on traditional Chinese medicine)
Maeda, Hideto - In: Creative marketing for new product and new business …, (pp. 155-196). 2008
Persistent link: https://www.econbiz.de/10003771142
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Best practices in the Japanese software market
Ojala, Arto; Tyrväinen, Pasi - In: Global business and organizational excellence : a … 27 (2007/08) 2, pp. 52-64
Persistent link: https://www.econbiz.de/10003690028
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Internationalisation of the Spanish fashion brand Zara
Lopez, Carmen; Ying, Fan - In: Journal of fashion marketing and management 13 (2009) 2, pp. 279-296
Persistent link: https://www.econbiz.de/10003858487
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Global marketing strategy : past, present, and future
Douglas, Susan P.; Craig, C. S. - In: The past, present and future of international business …, (pp. 431-457). 2010
Persistent link: https://www.econbiz.de/10008656875
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Licensing as an entry strategy to international markets
Burr, Wolfgang; Herstatt, Cornelius; Marquardt, Gernot; … - In: Fallstudien zum Internationalen Management : Grundlagen …, (pp. 357-370). 2011
Persistent link: https://www.econbiz.de/10009305390
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Using stepping stones to enter distant export markets
Lejour, Arjan; Creusen, Harold - In: Global economy journal : GEJ 15 (2015) 1, pp. 107-132
Persistent link: https://www.econbiz.de/10010518670
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Formation du client dans les stratégies de développement des multinationales dans les marchés émergents : le cas de l'assurance en Inde
Anand, Mohit; Belhoste, Nathalie - 2015
Persistent link: https://www.econbiz.de/10010527211
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Transferring corporate brand image to local markets : governance decisions for market entry and global branding strategy
Lee, Hannah S.; Griffith, David A. - In: Interdisciplinary approaches to product design, …, (pp. 39-65). 2012
Persistent link: https://www.econbiz.de/10009626900