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1
Advertising, sales response functions
Rao, Ambar G.
;
Miller, Peter B.
- In:
Journal of advertising research
15
(
1975
)
2
,
pp. 7-15
Persistent link: https://www.econbiz.de/10002682340
Saved in:
2
The impact of scale and media mix on advertising agency costs
Schmalensee, Richard
- In:
The journal of business : B
56
(
1983
)
4
,
pp. 453-475
Persistent link: https://www.econbiz.de/10002785189
Saved in:
3
A comparison of models of marketing investment in the firm
Elliott, J. W.
- In:
The quarterly review of economics and business : …
11
(
1971
)
1
,
pp. 53-70
Persistent link: https://www.econbiz.de/10002112026
Saved in:
4
Advertising and concentration : more on tests of the Kaldor hypothesis
Ekelund jr., Robert B.
;
Gramm, William P.
- In:
The antitrust bulletin : the journal of American and …
16
(
1971
)
1
,
pp. 105-109
Persistent link: https://www.econbiz.de/10002116458
Saved in:
5
Advertising and concentration : some new evidence
Ekelund jr., Robert B.
;
Gramm, William P.
- In:
The antitrust bulletin : the journal of American and …
15
(
1970
),
pp. 243-249
Persistent link: https://www.econbiz.de/10002116461
Saved in:
6
Patterns of media-audience accumulation
Keller, Paul
- In:
Journal of marketing
30
(
1966
)
2
,
pp. 32-37
Persistent link: https://www.econbiz.de/10002224067
Saved in:
7
How should advertising and sales promotion funds be allocated?
Fulmer, Robert M.
- In:
Journal of marketing
31
(
1967
)
4,1
,
pp. 8-11
Persistent link: https://www.econbiz.de/10002179849
Saved in:
8
How advertisers can use learning theory : mass marketing requires mass communications
Kangun, Norman
- In:
Business horizons
11
(
1968
)
2
,
pp. 29-40
Persistent link: https://www.econbiz.de/10002182998
Saved in:
9
Profits, planning and the advertising budget
Kay jr., William G.
- In:
Marketing communications
298
(
1970
)
6
,
pp. 54-59
Persistent link: https://www.econbiz.de/10002208699
Saved in:
10
A case for test market experiments
Eskin, Gerald J.
- In:
Journal of advertising research
15
(
1975
)
2
,
pp. 27-33
Persistent link: https://www.econbiz.de/10002125108
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