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1
Theoretical underpinnings of research in strategic
marketing
: a commentary
Varadarajan, Rajan
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 30-36
Persistent link: https://www.econbiz.de/10011996666
Saved in:
2
The mix map modelling approach : research application ; a thought for the service industry
Vignali, Gianpaolo
- In:
International journal of business and globalisation : IJBG
12
(
2014
)
1
,
pp. 75-81
Persistent link: https://www.econbiz.de/10010393565
Saved in:
3
An innovative approach for strategic capacity portfolio planning under uncertainties
Wu, Cheng-hung
;
Chuang, Ya-tang
- In:
European journal of operational research : EJOR
207
(
2010
)
2
,
pp. 1002-1013
Persistent link: https://www.econbiz.de/10008652634
Saved in:
4
A strategic decision framework for offshoring it services
Menon, Mohan K.
- In:
Journal of global business : JGB ; journal of the …
16
(
2005
)
31
,
pp. 89-95
Persistent link: https://www.econbiz.de/10002836661
Saved in:
5
A mental model for teaching strategic
marketing
management
Warren, Homer B.
;
Burns, David J.
- In:
Global perspectives on contemporary marketing education
,
(pp. 65-76)
.
2016
Persistent link: https://www.econbiz.de/10011483058
Saved in:
6
Group
marketing
strategies : design, implementation, and measurement
Zhang, Jonathan Z.
- In:
Rutgers business review
4
(
2019
)
1
,
pp. 61-72
Persistent link: https://www.econbiz.de/10012064205
Saved in:
7
The integration of corporate non-market and market strategies : why, what, and how
Xie, Peihong
;
Li, Xin
;
Xie, Xuemei
- In:
Nankai business review international
5
(
2014
)
1
,
pp. 115-132
Persistent link: https://www.econbiz.de/10010337739
Saved in:
8
Managerial beliefs, market contestability and dominant strategic orientation in the eclectic paradigm
Devinney, Timothy Michael
;
Midgley, David F.
;
Venaik, Sunil
- In:
International business and the eclectic paradigm : …
,
(pp. 152-173)
.
2003
Persistent link: https://www.econbiz.de/10002049526
Saved in:
9
Understanding
marketing
strategy and differential advantage
Cook jr, Victor J.
- In:
Journal of marketing
49
(
1985
)
2
,
pp. 137-142
Persistent link: https://www.econbiz.de/10002020569
Saved in:
10
Integrated
marketing
communications: effects of advertising-sponsorship strategic consistency
Navarro, Angeles
;
Sicilia, Maria
;
Delgado-Ballester, Elena
- In:
EuroMed journal of business
4
(
2009
)
3
,
pp. 223-236
Persistent link: https://www.econbiz.de/10003928515
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