//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type:"article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Towards an integrated approach...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
USA
165,023
United States
158,556
Theorie
21,767
Theory
21,759
Markenführung
12,529
Brand management
12,516
Konsumentenverhalten
9,843
Consumer behaviour
9,835
Schätzung
7,743
Estimation
7,726
Markenartikel
6,129
Brand image
6,099
Markenimage
6,097
Brand
5,673
Deutschland
5,127
Japan
4,937
Börsenkurs
4,793
Share price
4,789
Germany
4,701
Großbritannien
4,556
United Kingdom
4,539
EU-Staaten
4,117
EU countries
4,034
Monetary policy
3,603
Geldpolitik
3,567
Kapitaleinkommen
3,499
Capital income
3,498
Vergleich
3,366
Comparison
3,313
Canada
3,302
Kanada
3,301
Beziehungsmarketing
3,024
Relationship marketing
3,024
Konjunktur
2,756
Wirkungsanalyse
2,752
Innovation
2,746
Impact assessment
2,736
Welt
2,689
Business cycle
2,687
World
2,667
more ...
less ...
Online availability
All
Undetermined
26,748
Free
5,824
Type of publication
All
Article
Book / Working Paper
167,728
Journal
4,047
Other
166
Database
7
Type of publication (narrower categories)
All
Article in journal
143,406
Aufsatz in Zeitschrift
143,406
Aufsatz im Buch
25,049
Book section
25,049
Case study
1,648
Fallstudie
1,648
Collection of articles of several authors
889
Sammelwerk
889
Conference paper
787
Konferenzbeitrag
787
Reprint
784
Rezension
632
Article
622
Systematic review
314
Übersichtsarbeit
314
Interview
271
Konferenzschrift
215
Conference proceedings
210
Statistics
205
Statistik
205
Bibliografie enthalten
199
Bibliography included
199
Biografie
95
Biography
94
Festschrift
87
Mehrbändiges Werk
85
Multi-volume publication
85
Book review
63
Book Part
35
Bibliografie
23
Bibliography
23
Market information
22
Marktinformation
22
Gesetz
21
Law
21
Rangliste
20
Ranking
20
Country report
13
Länderbericht
13
Elektronischer Datenträger
10
more ...
less ...
Language
All
English
164,854
Undetermined
7,610
German
5,928
French
1,132
Spanish
664
Italian
230
Russian
132
Portuguese
68
Hungarian
67
Dutch
53
Polish
28
Swedish
17
Czech
13
Danish
7
Bulgarian
6
Serbian
6
Croatian
4
Norwegian
4
Romanian
4
Kazakh
3
Slovak
3
Slovenian
3
Multiple languages
2
Arabic
1
Finnish
1
Indonesian
1
Albanian
1
Ukrainian
1
Chinese
1
more ...
less ...
Author
All
Cebula, Richard J.
187
Bahmani-Oskooee, Mohsen
140
Poterba, James M.
140
Gupta, Rangan
125
Neumark, David
112
Cutler, David M.
106
Auerbach, Alan J.
104
Viscusi, W. Kip
103
Gruber, Jonathan
101
Uri, Noel Dean
98
Feldstein, Martin S.
97
Jorgenson, Dale Weldeau
96
Freeman, Richard B.
94
Glaeser, Edward L.
93
Burkhauser, Richard V.
92
Audretsch, David B.
88
Krueger, Alan B.
88
Wolff, Edward N.
88
Esch, Franz-Rudolf
87
Heckman, James J.
85
Partridge, Mark D.
83
Slemrod, Joel
83
Gil-Alaña, Luis A.
79
Madura, Jeff
79
Card, David E.
76
Mishra, Ashok K.
75
Hubbard, R. Glenn
73
Katz, Lawrence F.
73
Haltiwanger, John C.
72
Wohar, Mark E.
72
Kotlikoff, Laurence J.
71
Wise, David A.
71
Borjas, George J.
70
Calomiris, Charles W.
70
Berger, Allen N.
69
Currie, Janet M.
69
Payne, James E.
69
Bordo, Michael D.
68
Mixon, Franklin G.
68
Sirmans, Clemon F.
68
more ...
less ...
Institution
All
USDA, ERS
29
Flagstaff Institute
26
Princeton University Press
13
USA / Government Accountability Office
11
Federal Reserve Board (Board of Governors of the Federal Reserve System)
10
United States International Trade Commission
10
Federal Reserve Bank of St. Louis
9
National Tax Association
9
American Enterprise Institute for Public Policy Research / Shadow Financial Regulatory Committee
8
Arbeitskreis Konjunktur des IWH
8
USDA, FS
8
Center for the Study of Living Standards (CSLS)
7
John M. Olin Institute for Employment Practice and Policy
7
USDA, ARS
7
Federal Reserve System / Board of Governors
6
USA / Congress / Budget Office
5
Allied Social Science Associations
4
American Bar Association / Subcommittee on Annual Review
4
France St-Hilaire, Vice-President , Research
4
General Agreement on Tariffs and Trade <Körperschaft>
4
Observatoire Français des Conjonctures Economiques / Département Analyse et Prévision
4
Om Sai Ram Centre for Financial Management Research <Muṃbaī>
4
Sullivan Conference on Global Antitrust Law and Policy <2002, Minneapolis, Minn.>
4
The Institutute for Research on Public Policy
4
Union for Radical Political Economics
4
University of Minnesota
4
W.E. Upjohn Institute for Employment Research
4
Center for China and Globalization
3
National Bureau of Economic Research
3
National Endowment for the Arts / Research Division
3
ToKnowPress
3
USA / Congress / Senate / Committee on the Budget
3
USA / Department of Justice
3
USA / Joint Committee on Taxation
3
USDA, APHIS
3
American Bar Association / Committee on Corporate Laws
2
Centre for Co-operation with Non-Members
2
China
2
Federal Deposit Insurance Corporation <Washington, DC>
2
Federal Reserve Bank of New York
2
more ...
less ...
Published in...
All
The American economic review
2,378
American journal of agricultural economics
1,551
The journal of finance : the journal of the American Finance Association
1,449
The review of economics and statistics
1,439
The review of financial studies
1,335
Applied economics
1,210
Journal of business research : JBR
1,020
Economic review
918
Southern economic journal
888
Journal of banking & finance
882
Economic inquiry : journal of the Western Economic Association International
869
Economics letters
860
Monthly labor review : MLR
852
Journal of financial economics
839
National tax journal
827
Journal of financial and quantitative analysis : JFQA
807
The journal of futures markets
795
Journal of human resources : JHR
765
Journal of money, credit and banking : JMCB
739
The journal of economic perspectives : EP ; a journal of the American Economic Association
698
Journal of political economy
678
Business horizons
647
The journal of law & economics
642
Challenge
633
The quarterly journal of economics
632
American economic journal : a journal of the American Economic Association
604
Health affairs : at the intersection of health, health care, and policy
597
ILR review : the journal of work and policy
591
The journal of brand management : an international journal
589
European journal of operational research : EJOR
554
Journal of labor economics
540
Journal of monetary economics
530
Journal of economic issues : jei
521
Review / Federal Reserve Bank of St. Louis
517
The quarterly review of economics and finance : journal of the Midwest Economics Association ; journal of the Midwest Finance Association
512
Journal of urban economics
510
Business economics : the journal of the National Association for Business Economists
493
Energy economics
486
Public choice
486
Journal of public economics
479
more ...
less ...
Source
All
ECONIS (ZBW)
178,033
RePEc
1,928
EconStor
664
OLC EcoSci
88
BASE
85
Other ZBW resources
13
USB Cologne (business full texts)
2
more ...
less ...
Showing
1
-
10
of
180,813
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Twenty-one years of the Journal of
Brand
Management : a commemorative review
Powell, Shaun M.
- In:
The journal of brand management : an international journal
21
(
2014
)
9
,
pp. 689-701
Persistent link: https://www.econbiz.de/10010514150
Saved in:
2
Overcoming resistance to product rebranding
Collange, Véronique
;
Bonache, Adrien
- In:
The journal of product & brand management
24
(
2015
)
6
,
pp. 621-532
Persistent link: https://www.econbiz.de/10011481875
Saved in:
3
Country image management :
Brand
Spain in the United States (U.S.)
Kilduff, Kerry
;
Núñez-Tabales, Julia M.
- In:
Regional and sectoral economic studies : RSES
14
(
2014
)
2
,
pp. 5-16
Persistent link: https://www.econbiz.de/10011497316
Saved in:
4
Profit from poetry : bards, brands, and burnished bottom lines
Brown, Stephen
;
Wijland, Roel
- In:
Business horizons
58
(
2015
)
5
,
pp. 551-561
Persistent link: https://www.econbiz.de/10011349248
Saved in:
5
Brand
loyalty and the role of hedonic value
Kuikka, Anna
;
Laukkanen, Tommi
- In:
The journal of product & brand management
21
(
2012
)
7
,
pp. 529-537
Persistent link: https://www.econbiz.de/10009685936
Saved in:
6
A
brand
within a
brand
: an integrated understanding of internal
brand
management and
brand
architecture in the public sector
Leijerholt, Ulrika
;
Chapleo, Chris
;
O'Sullivan, Helen
- In:
The journal of brand management : an international journal
26
(
2019
)
3
,
pp. 277-290
Persistent link: https://www.econbiz.de/10012060071
Saved in:
7
Refining the conceptualization of
brand
authenticity
Akbar, Mohammad Muzahid
;
Wymer, Walter
- In:
The journal of brand management : an international journal
24
(
2017
)
1
,
pp. 14-32
Persistent link: https://www.econbiz.de/10011704251
Saved in:
8
Broadening
brand
engagement within the service-centric perspective : an intersubjective hermeneutic framework
Seo, Yuri
;
Kelleher, Carol
;
Brodie, Roderick J.
- In:
Journal of service theory and practice : JSTP
27
(
2017
)
1
,
pp. 317-335
Persistent link: https://www.econbiz.de/10011627148
Saved in:
9
A cross-national comparison of
brand
perceptions of global franchise chains in the BRICS
Dant, Rajiv P.
;
Jeon, Hyo Jin
;
Mumdziev, Nada
; …
- In:
Journal of marketing channels : ... distribution …
23
(
2016
)
4
,
pp. 196-216
Persistent link: https://www.econbiz.de/10011628591
Saved in:
10
Influence of consumers'
brand
expectations on apparel brands' US-based sourcing strategy
Bhaduri, Gargi
- In:
The journal of consumer marketing
34
(
2017
)
1
,
pp. 74-83
Persistent link: https://www.econbiz.de/10011616243
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->