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Aspekte der Glaubwürdigkeitsbeurteilung – Eine empirische Untersuchung zum Einfluss von Attraktivität, Expertise und Prominenz
Klebolte, Kimberly - In: Junior Management Science (JUMS) 4 (2019) 4, pp. 524-552
Diese Studie thematisiert den Einfluss von Expertise, Prominenz, Attraktivität und Geschlecht auf die Wahrnehmung von Glaubwürdigkeit. Dabei wurden Probanden mittels Online-Fragebögen mehrere Kombinationen aus verschiedenen Bildern, Aussagen sowie Hintergrundinformationen zu den abgebildeten...
Persistent link: https://www.econbiz.de/10014528936
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Die Durchbrechung des Alterstabus : qualitative Marktforschung auf der Spur zu einer "schwierigen Zielgruppe"
Neundorfer, Lisa - In: Jahrbuch Seniorenmarketing 3 (2008/09), pp. 99-117
Persistent link: https://www.econbiz.de/10003714826
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Covert marketing unmasked : a legal and regulatory guide for practices that mask marketing messages
Petty, Ross D.; Andrews, J. Craig - In: Journal of public policy & marketing : JPP & M ; an … 27 (2008) 1, pp. 7-18
Persistent link: https://www.econbiz.de/10003717267
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Commercializing social interaction : the ethics of stealth marketing
Martin, Kelly D.; Smith, N. Craig - In: Journal of public policy & marketing : JPP & M ; an … 27 (2008) 1, pp. 45-56
Persistent link: https://www.econbiz.de/10003717280
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Because it is there : the challenge of mountaineering - for utility theory
Loewenstein, George F. - In: Exotic preferences : behavioral economics and human …, (pp. 3-32). 2008
Persistent link: https://www.econbiz.de/10003729540
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The fall and rise of psychological explanations in the economics of intertemporal choice
Loewenstein, George F. - In: Exotic preferences : behavioral economics and human …, (pp. 55-85). 2008
Persistent link: https://www.econbiz.de/10003729547
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The psychology of curiosity : a review and reinterpretation
Loewenstein, George F. - In: Exotic preferences : behavioral economics and human …, (pp. 121-177). 2008
Persistent link: https://www.econbiz.de/10003729556
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Demographic and psychographic variables predicting NASCAR sponsor brand recall
Kinney, Lance; McDaniel, Stephen R.; DeGaris, Larry - In: International journal of sports marketing & sponsorship 9 (2007/08) 3, pp. 169-179
Persistent link: https://www.econbiz.de/10003731338
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Corporations brought to you by NASCAR: rhetorical identification through sponsorship
Gill, Matthew - In: International journal of sports marketing & sponsorship 9 (2007/08) 3, pp. 180-192
Persistent link: https://www.econbiz.de/10003731341
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NASCAR fans' responses to current and former NASCAR sponsors: the effect of perceived group norms and fan identification
Levin, Aron M.; Beasley, Fred; Gilson, Richard L. - In: International journal of sports marketing & sponsorship 9 (2007/08) 3, pp. 193-204
Persistent link: https://www.econbiz.de/10003731343