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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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RePEc
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11
Competing for attention in social communication markets
Iyer, Ganesh
;
Katona, Zsolt
- In:
Management science : journal of the Institute for …
62
(
2016
)
8
,
pp. 2304-2320
Persistent link: https://www.econbiz.de/10011539518
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12
Agenda chasing and contests among news providers
Katona, Zsolt
;
Knee, Jonathan A.
;
Sárváry, Miklós
- In:
The Rand journal of economics
48
(
2017
)
3
,
pp. 783-809
Persistent link: https://www.econbiz.de/10011946944
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13
"Bricks and clicks" : the impact of product returns on the strategies of multichannel retailers
Ofek, Elie
;
Katona, Zsolt
;
Sárváry, Miklós
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
1
,
pp. 42-60
Persistent link: https://www.econbiz.de/10008905595
Saved in:
14
Network effects and personal influences : the diffusion of an online social network
Katona, Zsolt
;
Zubcsek, Peter Pal
;
Sárváry, Miklós
- In:
Journal of marketing research : JMR
48
(
2011
)
3
,
pp. 425-443
Persistent link: https://www.econbiz.de/10009161374
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15
Media, aggregators, and the link economy : strategic hyperlink formation in content networks
Dellarocas, Chrysanthos
;
Katona, Zsolt
;
Rand, William
- In:
Management science : journal of the Institute for …
59
(
2013
)
10
,
pp. 2360-2379
Persistent link: https://www.econbiz.de/10010202762
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16
The role of search engine optimization in search marketing
Berman, Ron
;
Katona, Zsolt
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
4
,
pp. 644-651
Persistent link: https://www.econbiz.de/10009787931
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17
Maersk Line : B2B social media : "it's communication, not marketing"
Katona, Zsolt
;
Sárváry, Miklós
- In:
California management review
56
(
2013/14
)
3
,
pp. 142-156
Persistent link: https://www.econbiz.de/10010372500
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18
Category activation model: a spreading activation network model of subcategory positioning when categorization uncertainty is high
Lajos, Joseph
;
Katona, Zsolt
;
Chattopadhyay, Amitava
; …
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
1
,
pp. 122-136
Persistent link: https://www.econbiz.de/10003861096
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19
Network formation and the structure of the commercial world wide web
Katona, Zsolt
;
Sárváry, Miklós
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
5
,
pp. 764-778
Persistent link: https://www.econbiz.de/10003780107
Saved in:
20
The Role of Search Engine Optimization in Search Marketing
Berman, Ron
;
Katona, Zsolt
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
4
,
pp. 644-651
Persistent link: https://www.econbiz.de/10010158729
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