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Forecasting methods for marketing: Review of empirical research
Scott Armstrong, J.; Brodie, Roderick J.; McIntyre, … - In: International Journal of Forecasting 3 (1987) 3-4, pp. 355-376
Persistent link: https://www.econbiz.de/10005418151
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Academic interface with marketing practice : leading and following and not losing the way?
Brodie, Roderick J. - In: Australasian marketing journal 18 (2010) 3, pp. 177-178
Persistent link: https://www.econbiz.de/10008653779
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No one measure fits al : towards a meaningful portfolio of research performance measures ; commentary on the Soutar, Wilkinson, & Young article
Brodie, Roderick J. - In: Australasian marketing journal 23 (2015) 2, pp. 165-166
Persistent link: https://www.econbiz.de/10011338621
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Service branding : enabling, making and delivering promises
Brodie, Roderick J. - In: The Routledge companion to contemporary brand management, (pp. 509-523). 2016
Persistent link: https://www.econbiz.de/10011515472
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From goods to service branding : an integrative perspective
Brodie, Roderick J. - In: Marketing theory 9 (2009) 1, pp. 107-111
Persistent link: https://www.econbiz.de/10003826394
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Enhancing theory development in the domain of relationship marketing : how to avoid the danger of getting stuck in the middle
Brodie, Roderick J. - In: The journal of services marketing 31 (2017) 1, pp. 20-23
Persistent link: https://www.econbiz.de/10011615627
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Commentary on "Working consumers : co-creation of brand identity, consumer identity and brand community identity"
Brodie, Roderick J. - In: Journal of business research : JBR 70 (2017), pp. 430-431
Persistent link: https://www.econbiz.de/10011620563
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From goods to service branding : an integrative perspective
Brodie, Roderick J. - In: Marketing theory 9 (2009) 1, pp. 107-111
Persistent link: https://www.econbiz.de/10009870704
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Learning to improve : advertising research that guides practice
Stewart, David W. - In: International journal of advertising : the quarterly … 30 (2011) 5, pp. 786-789
Persistent link: https://www.econbiz.de/10009407836
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What "advertising knowledge" comprises and how to get it
Rossiter, John R. - In: International journal of advertising : the quarterly … 30 (2011) 5, pp. 774-785
Persistent link: https://www.econbiz.de/10009407837