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Marktforschung
9
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8
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7
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5
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4
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Wind, Yoram
92
Green, Paul E.
15
Douglas, Susan P.
10
Mahajan, Vijay
6
Sharp, Byron
6
Claycamp, Henry J.
4
Krieger, Abba M.
4
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3
Robertson, Thomas S.
3
Goldberg, Stephen M.
2
Jain, Arun K.
2
Nelson-Field, Karen
2
Saaty, Thomas L.
2
Thomas, Robert J.
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Webster jr., Frederick E.
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1
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1
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1
Villani, Kathryn E A
1
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1
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Journal of advertising research
8
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6
European Journal of Marketing
3
Journal of marketing research : JMR
3
Marketing research : a magazine of management and applications
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Behavioral models for market analysis : foundations for marketing action
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California management review
2
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2
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2
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2
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2
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2
New-product forecasting : models and applications
2
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2
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2
The network challenge : strategy, profit, and risk in an interlinked world
2
California management review : CMR
1
Consumer and industrial buying behavior
1
Continuing to broaden the marketing concept : making the world a better place
1
Does marketing need reform? : fresh perspectives on the future
1
Effects of globalization on the firm
1
Evolution of innovation management : trends in an international context
1
Financial times handbook of management
1
Harvard business review : HBR
1
Harvard-Manager : Periodikum zu Theorie u. Praxis d. Managements
1
Innovation diffusion models of new product acceptance
1
Interfaces : the INFORMS journal on the practice of operations research
1
International Journal of Forecasting
1
International marketing ; Vol. 1
1
International marketing ; Vol. IV
1
Journal of Advertising Research
1
Journal of Consumer Marketing
1
Journal of Global Scholars of Marketing Science
1
Journal of International Business Studies
1
Journal of Services Marketing
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of purchasing
1
Journal of retailing
1
Journal of the Academy of Marketing Science
1
Long range planning : LRP ; international journal of strategic management
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ECONIS (ZBW)
62
OLC EcoSci
13
RePEc
11
Other ZBW resources
6
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1
Yoram "Jerry" Wind's contributions to marketing
Wind, Yoram
-
2011
Persistent link: https://www.econbiz.de/10009270370
Saved in:
2
Industrial source loyalty
Wind, Yoram
-
2008
Persistent link: https://www.econbiz.de/10003727052
Saved in:
3
Blurring the lines : is there a need to rethink industrial marketing?
Wind, Yoram
-
2008
Persistent link: https://www.econbiz.de/10003611770
Saved in:
4
Brand choice
Wind, Yoram
- In:
Selected aspects of consumer behavior : A summary from …
,
(pp. 239-258)
.
1977
Persistent link: https://www.econbiz.de/10003012181
Saved in:
5
Brand loyalty and vulnerability
Wind, Yoram
- In:
Consumer and industrial buying behavior
,
(pp. 313-319)
.
1977
Persistent link: https://www.econbiz.de/10003012186
Saved in:
6
A framework for classifying new-product forecasting models
Wind, Yoram
- In:
New-product forecasting : models and applications
,
(pp. 3-42)
.
1981
Persistent link: https://www.econbiz.de/10003012207
Saved in:
7
Industrial source loyalty
Wind, Yoram
- In:
Journal of marketing research : JMR
7
(
1970
)
4
,
pp. 450-457
Persistent link: https://www.econbiz.de/10003012258
Saved in:
8
Marketing and corporate strategy
Wind, Yoram
- In:
The Wharton magazine
6
(
1982
)
4
,
pp. 38-45
Persistent link: https://www.econbiz.de/10003012422
Saved in:
9
A new procedure for concept evaluation
Wind, Yoram
- In:
Journal of marketing
37
(
1973
)
4
,
pp. 2-11
Persistent link: https://www.econbiz.de/10003012486
Saved in:
10
Organizational buying center : a research agenda
Wind, Yoram
- In:
Organizational buying behavior
,
(pp. 67-76)
.
1978
Persistent link: https://www.econbiz.de/10003012545
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