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Choice construction versus preference construction : the instability of preferences learned in context
Amir, On
;
Levav, Jonathan
- In:
Journal of marketing research : JMR
45
(
2008
)
2
,
pp. 145-158
Persistent link: https://www.econbiz.de/10003707174
Saved in:
2
Order in product customization decisions
Levav, Jonathan
;
Heitmann, Mark
;
Herrmann, Andreas
; …
- In:
MSI reports : working paper series
(
2008
)
2
,
pp. 27-42
Persistent link: https://www.econbiz.de/10003779712
Saved in:
3
Emotional accounting : how feelings about money influence consumer choice
Levav, Jonathan
;
McGraw, A. Peter
- In:
Journal of marketing research : JMR
46
(
2009
)
1
,
pp. 66-80
Persistent link: https://www.econbiz.de/10003810254
Saved in:
4
Seeking freedom through variety
Levav, Jonathan
;
Zhu, Rui Juliet
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
4
,
pp. 600-610
Persistent link: https://www.econbiz.de/10003919308
Saved in:
5
Motivational compatibility and choice conflict
Levav, Jonathan
;
Kivetz, Ran
;
Cho, Cecile K.
- In:
Journal of consumer research : JCR ; an …
37
(
2010/11
)
3
,
pp. 429-442
Persistent link: https://www.econbiz.de/10008662506
Saved in:
6
Order in product customization decisions : evidence from field experiments
Levav, Jonathan
;
Heitmann, Mark
;
Herrmann, Andreas
; …
- In:
Journal of political economy
118
(
2010
)
2
,
pp. 274-299
Persistent link: https://www.econbiz.de/10008650455
Saved in:
7
The effect of ordering decisions by choice-set size on consumer search
Levav, Jonathan
;
Reinholtz, Nicholas
;
Lin, Claire
- In:
Journal of consumer research : JCR ; an …
39
(
2012/13
)
3
,
pp. 585-599
Persistent link: https://www.econbiz.de/10009658047
Saved in:
8
Prominence versus dominance : how relationships between alternatives drive decision strategy and choice
Evangelidis, Ioannis
;
Levav, Jonathan
- In:
Journal of marketing research : JMR
50
(
2013
)
6
,
pp. 753-766
Persistent link: https://www.econbiz.de/10010381159
Saved in:
9
The effect of preference expression modality on self-control
Klesse, Anne-Kathrin
;
Levav, Jonathan
;
Goukens, Caroline
- In:
Journal of consumer research : JCR ; an …
42
(
2015
)
4
,
pp. 535-550
Persistent link: https://www.econbiz.de/10011553112
Saved in:
10
Preference reversals between digital and physical goods
Catapano, Rhia
;
Shennib, Fuad
;
Levav, Jonathan
- In:
Journal of marketing research
59
(
2022
)
2
,
pp. 353-373
Persistent link: https://www.econbiz.de/10013258024
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