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The effects of customer acquis...
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Beziehungsmarketing
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Palmatier, Robert W.
106
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43
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17
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11
Landry, Timothy D.
10
Grewal, Dhruv
9
Zou, Shaoming
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Samaha, Stephen A.
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Gopalakrishna, Srinath
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Steinhoff, Lena
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Lee, Jongkuk
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Journal of marketing
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27
Journal of retailing
13
Industrial marketing management : the international journal for industrial and high-tech firms
7
Journal of marketing research : JMR
7
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
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Customer engagement marketing
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European Journal of Marketing
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European journal of marketing : EJM
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Future-focused strategic marketing
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Handbook of business-to-business marketing
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International business review : the official journal of the European International Business Academy
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Journal of International Business Studies
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Journal of international business studies : JIBS ; a publication of the Academy of International Business and the Western Business School
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Journal of marketing research
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Journal of marketing theory and practice : JMTP
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ECONIS (ZBW)
131
OLC EcoSci
34
RePEc
4
Other ZBW resources
2
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1
The effects of customer acquisition and retention orientations on a firm's radical and incremental innovation performance
Arnold, Todd J.
;
Fang, Eric
;
Palmatier, Robert W.
- In:
Journal of the Academy of Marketing Science
39
(
2011
)
2
,
pp. 234-251
Persistent link: https://www.econbiz.de/10009124111
Saved in:
2
Achieving relationship marketing effectiveness in business-to-business exchanges
Palmatier, Robert W.
;
Scheer, Lisa K.
;
Evans, Kenneth R.
; …
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
2
,
pp. 174-190
Persistent link: https://www.econbiz.de/10003725636
Saved in:
3
Understanding retail managers' role in the sales of products and services
Arnold, Todd J.
;
Palmatier, Robert W.
;
Grewal, Dhruv
; …
- In:
Journal of retailing
85
(
2009
)
2
,
pp. 129-144
Persistent link: https://www.econbiz.de/10003870382
Saved in:
4
Channel relationship strategy
Arnold, Todd J.
;
Palmatier, Robert W.
- In:
Handbook of marketing strategy
,
(pp. 231-247)
.
2012
Persistent link: https://www.econbiz.de/10009530858
Saved in:
5
Understanding Retail Managers’ Role in the Sales of Products and Services
Arnold, Todd J.
;
Palmatier, Robert W.
;
Grewal, Dhruv
; …
- In:
Journal of retailing
85
(
2009
)
2
,
pp. 129-144
Persistent link: https://www.econbiz.de/10008259749
Saved in:
6
Achieving relationship marketing effectiveness in business-to-business exchanges
Palmatier, Robert W.
;
Scheer, Lisa K.
;
Evans, Kenneth R.
; …
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
2
,
pp. 174-190
Persistent link: https://www.econbiz.de/10008052710
Saved in:
7
Understanding Retail Managers’ Role in the Sales of Products and Services
Arnold, Todd J.
;
Palmatier, Robert W.
;
Grewal, Dhruv
; …
- In:
Journal of retailing
85
(
2009
)
2
,
pp. 129-145
Persistent link: https://www.econbiz.de/10008889579
Saved in:
8
Influence of customer participation on creating and sharing of new product value
Fang, Eric
;
Palmatier, Robert W.
;
Evans, Kenneth R.
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
3
,
pp. 322-336
Persistent link: https://www.econbiz.de/10003758818
Saved in:
9
Sales channel integration after mergers and acquisitions: a methodological approach for avoiding common pitfalls
Palmatier, Robert W.
;
Miao, C. Fred
;
Fang, Eric
- In:
Industrial marketing management : the international …
36
(
2007
)
5
,
pp. 589-603
Persistent link: https://www.econbiz.de/10003483564
Saved in:
10
Trust at different organizational levels
Fang, Eric
;
Palmatier, Robert W.
;
Scheer, Lisa K.
;
Li, Ning
- In:
Journal of marketing
72
(
2008
)
2
,
pp. 80-98
Persistent link: https://www.econbiz.de/10003684141
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