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Is VHB-JOURQUAL2 a Good Measur...
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Advertising
35
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Eisend, Martin
145
Rosengren, Sara
8
Tarrahi, Farid
8
Küster-Rohde, Franziska
6
Knoll, Silke
5
Koch, Jochen
5
Petermann, Arne
5
Apaolaza, Vanessa
4
Brexendorf, Tim Oliver
4
Evanschitzky, Heiner
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Hartmann, Patrick
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Kuß, Alfred
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Rößner, Anna
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Schmidt, Susanne
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Tomczak, Torsten
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Dahlén, Micael
3
Hermann, Erik
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Karpinska-Krakowiak, Malgorzata
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Langner, Tobias
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Möller, Jana
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Schuchert-Güler, Pakize
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Steinhagen, Josefine
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Bayón, Tomás
2
Bergkvist, Lars
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Berlo, Zeph M. C. van
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Calantone, Roger J.
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Dens, Nathalie
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Ivanov, Lachezar
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Jäger, Tilmann
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Langer, Alexandra
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Lennerts, Silke
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Mandler, Timo
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Mühlmeier, Silke
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Pelsmacker, Patrick de
2
Pick, Doreén
2
Reijmersdal, Eva A. van
2
Sauer, Nicola E.
2
Stokburger-Sauer, Nicola
2
Ang, Lawrence
1
Arslanagic-Kalajdzic, Maja
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Institut für Marketing <Berlin>
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Verband der Hochschullehrer für Betriebswirtschaft
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International journal of advertising : the quarterly review of marketing communications
13
Journal of advertising : official publication of the American Academy of Advertising
12
Journal of advertising
11
International journal of advertising : the review of marketing communications
8
Journal of the Academy of Marketing Science
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Journal of current issues and research in advertising : JCIRA
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Journal of international marketing
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Marketing letters : a journal of research in marketing
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
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Empirische Mastertechniken : eine anwendungsorientierte Einführung für die Marketing- und Managementforschung
3
Journal of business economics : JBE
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Journal of business research : JBR
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Marketing : ZFP ; journal of research and management
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Marketing Letters
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Breaking new ground in theory and practice
2
Business research : BuR ; official open access journal of VHB, Verband der Hochschullehrer für Betriebswirtschaft e.V
2
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
2
Journal of Consumer Psychology
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of retailing
2
Marketing : journal of research and management
2
The journal of product innovation management : an international publication of the Product Development & Management Association
2
Berliner Reihe zum Marketing - Arbeitspapier ; Nr. 1 (2006)
1
BuR ; Volume 2, Issue 1, May 2009, 67-84
1
Business Research
1
Cutting edge international research
1
Electronic Services
1
European management journal
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Freie Universität Berlin - Marketing-Department - Arbeitspapiere
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Handbook of research on international advertising
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Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
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Information systems research : ISR
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Journal of Business Research
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Journal of business ethics : JBE
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ECONIS (ZBW)
107
OLC EcoSci
25
RePEc
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EconStor
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USB Cologne (business full texts)
2
Other ZBW resources
2
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Have we progressed marketing knowledge? : a meta-meta-analysis of effect sizes in marketing research
Eisend, Martin
- In:
Journal of marketing
79
(
2015
)
3
,
pp. 23-40
Persistent link: https://www.econbiz.de/10011485859
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2
Explaining digital piracy : a meta-analysis
Eisend, Martin
- In:
Information systems research : ISR
30
(
2019
)
2
,
pp. 636-664
Persistent link: https://www.econbiz.de/10012038248
Saved in:
3
The third-person effect in advertising : a meta-analysis
Eisend, Martin
- In:
Journal of advertising : official publication of the …
46
(
2017
)
3
,
pp. 377-394
Persistent link: https://www.econbiz.de/10011744290
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4
Persuasion knowledge and third-person perceptions in advertising : the moderating effect of regulatory competence
Eisend, Martin
- In:
International journal of advertising : the quarterly …
34
(
2015
)
1
,
pp. 54-69
Persistent link: https://www.econbiz.de/10011298747
Saved in:
5
Gender roles
Eisend, Martin
- In:
Journal of advertising
48
(
2019
)
1
,
pp. 72-80
Persistent link: https://www.econbiz.de/10012201398
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6
Meta-analysis in advertising research
Eisend, Martin
- In:
Journal of advertising : official publication of the …
46
(
2017
)
1
,
pp. 21-35
Persistent link: https://www.econbiz.de/10011686441
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7
International diversity of authorship in advertising research
Eisend, Martin
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 3-10
Persistent link: https://www.econbiz.de/10011687836
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8
Editorial: international and methodological diversity in advertising research
Eisend, Martin
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 659-662
Persistent link: https://www.econbiz.de/10011799652
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9
Explaining the use and effects of humour in advertising : an evolutionary perspective
Eisend, Martin
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 526-547
Persistent link: https://www.econbiz.de/10011882028
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10
A meta-analysis of humor in advertising
Eisend, Martin
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
2
,
pp. 191-203
Persistent link: https://www.econbiz.de/10003851358
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