//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type:"article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Taking a customer-centric view...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Low-cost strategy
2
Niedrigpreisstrategie
2
Preismanagement
2
Pricing strategy
2
B-to-B-Marketing
1
Business-to-business marketing
1
Consumer behaviour
1
Consumer motivation
1
Consumption theory
1
Digital goods
1
Digitale Güter
1
Innovation
1
Kaufmotiv
1
Konsumentenverhalten
1
Konsumtheorie
1
Market segmentation
1
Marktsegmentierung
1
Preiselastizität
1
Price elasticity
1
Rabatt
1
Rebate
1
more ...
less ...
Type of publication
All
Article
Book / Working Paper
3
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Language
All
Undetermined
6
English
4
Author
All
Docters, Rob
10
Schefers, Bert
5
Gieskes, Martijn
4
Durman, Christine
3
Bednarczyk, Susan
2
Bernstein, Jerry
2
Katz, Raul
2
Korman, Tracy
2
Reopel, Mike
2
Sun, Jeanne-Mey
2
Tanny, Steve
2
Tilstone, Lisa
2
Riley, Lisa C.
1
more ...
less ...
Published in...
All
Journal of business strategy
10
Source
All
OLC EcoSci
6
ECONIS (ZBW)
4
Showing
1
-
10
of
10
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Taking a customer-centric view of discounting
Docters, Rob
;
Riley, Lisa C.
;
Gieskes, Martijn
- In:
Journal of business strategy
34
(
2013
)
1
,
pp. 15-20
Persistent link: https://www.econbiz.de/10009718472
Saved in:
2
Pricing in the digital world
Docters, Rob
;
Tilstone, Lisa
;
Bednarczyk, Susan
; …
- In:
Journal of business strategy
32
(
2011
)
4
,
pp. 4-11
Persistent link: https://www.econbiz.de/10009268913
Saved in:
3
Bundles with sharp teeth: effective product combinations
Docters, Rob
;
Schefers, Bert
;
Durman, Christine
; …
- In:
Journal of business strategy
27
(
2006
)
5
,
pp. 10-16
Persistent link: https://www.econbiz.de/10007292176
Saved in:
4
Pricing in the digital world
Docters, Rob
;
Tilstone, Lisa
;
Bednarczyk, Susan
; …
- In:
Journal of business strategy
32
(
2011
)
4
,
pp. 4-12
Persistent link: https://www.econbiz.de/10009166386
Saved in:
5
The neglected demand curve : how to build one and how to benefit
Docters, Rob
;
Schefers, Bert
;
Korman, Tracy
;
Durman, …
- In:
Journal of business strategy
29
(
2008
)
5
,
pp. 19-25
Persistent link: https://www.econbiz.de/10003772927
Saved in:
6
Is the price right? : strategies for new introductions
Docters, Rob
;
Katz, Raul
;
Bernstein, Jerry
;
Schefers, Bert
- In:
Journal of business strategy
31
(
2010
)
3
,
pp. 29-37
Persistent link: https://www.econbiz.de/10003982593
Saved in:
7
Capturing the unique value of services: Why pricing of services is different - As services become a more important part of the economy -- And a bigger source of profit for many com...
Docters, Rob
;
Reopel, Mike
;
Sun, Jeanne-Mey
;
Tanny, Steve
- In:
Journal of business strategy
25
(
2004
)
2
,
pp. 23-28
Persistent link: https://www.econbiz.de/10006817978
Saved in:
8
Pricing for boom or bust: Smart moves for maximum flexibility - While the US economy seems to be in an upswing, there is still plenty of downside for some companies. But a downturn...
Docters, Rob
;
Reopel, Mike
;
Sun, Jeanne-Mey
;
Tanny, Steve
- In:
Journal of business strategy
25
(
2004
)
1
,
pp. 39-44
Persistent link: https://www.econbiz.de/10006818637
Saved in:
9
The neglected demand curve: how to build one and how to benefit
Docters, Rob
;
Schefers, Bert
;
Korman, Tracy
;
Durman, …
- In:
Journal of business strategy
29
(
2008
)
5
,
pp. 19-25
Persistent link: https://www.econbiz.de/10008096898
Saved in:
10
Is the price right? Strategies for new introductions
Docters, Rob
;
Katz, Raul
;
Bernstein, Jerry
;
Schefers, Bert
- In:
Journal of business strategy
31
(
2010
)
3
,
pp. 29-38
Persistent link: https://www.econbiz.de/10008408507
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->