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Einzelhandel
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Buyer participation in outsourced new product development projects : The role of relationship multiplexity
Slot, Johanna H.
;
Wuyts, Stefan
;
Geyskens, Inge
- In:
Journal of Operations Management
66
(
2020
)
5
,
pp. 578-612
Persistent link: https://www.econbiz.de/10012273609
Saved in:
2
The performance implications of outsourcing customer support to service providers in emerging versus established economies
Raassens, Néomie
;
Wuyts, Stefan
;
Geyskens, Inge
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
3
,
pp. 280-292
Persistent link: https://www.econbiz.de/10010427994
Saved in:
3
The Market valuation of outsourcing new product development
Raassens, Néomie
;
Wuyts, Stefan
;
Geyskens, Inge
- In:
Journal of marketing research : JMR
49
(
2012
)
5
,
pp. 682-695
Persistent link: https://www.econbiz.de/10009659290
Saved in:
4
The Market Valuation of Outsourcing New Product Development
Raassens, Néomie
;
Wuyts, Stefan
;
Geyskens, Inge
- In:
Journal of marketing research : JMR
49
(
2012
)
5
,
pp. 682-696
Persistent link: https://www.econbiz.de/10010031974
Saved in:
5
The Formation of Buyer#x2014Supplier Relationships: Detailed Contract Drafting and Close Partner Selection
Wuyts, Stefan
;
Geyskens, Inge
- In:
Journal of marketing
69
(
2005
)
4
,
pp. 103-117
Persistent link: https://www.econbiz.de/10005920861
Saved in:
6
Using technology to bring online convenience to offline shopping
Dekimpe, Marnik G.
;
Geyskens, Inge
;
Gielens, Katrijn
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
1
,
pp. 25-29
Persistent link: https://www.econbiz.de/10012229440
Saved in:
7
The new regulator in town : the effect of walmart’s sustainability mandate on supplier shareholder value
Gielens, Katrijn
;
Geyskens, Inge
;
Deleersnyder, Barbara
; …
- In:
Journal of marketing
82
(
2018
)
2
,
pp. 124-141
Persistent link: https://www.econbiz.de/10011810274
Saved in:
8
Proliferating private-label portfolios : how introducing economy and premium private labels influences brand choice
Geyskens, Inge
;
Gielens, Katrijn
;
Gijsbrechts, Els
- In:
Journal of marketing research : JMR
47
(
2010
)
5
,
pp. 791-807
Persistent link: https://www.econbiz.de/10008665418
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9
The marketing-finance interface in channels of distribution research : a roadmap for future research
Gielens, Katrijn
;
Geyskens, Inge
- In:
Handbook of marketing and finance
,
(pp. 204-224)
.
2012
Persistent link: https://www.econbiz.de/10009552467
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10
How cannibalistic is the Internet channel? A study of the newspaper industry in the United Kingdom and The Netherlands
Deleersnyder, Barbara
;
Geyskens, Inge
;
Gielens, Katrijn
; …
- In:
International journal of research in marketing : IJRM ; …
19
(
2002
)
4
,
pp. 337-348
Persistent link: https://www.econbiz.de/10006172553
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