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Female season ticket holders : how their satisfaction is derived differently from males
McDonald, Heath; Leckie, Civilai; Karg, Adam; … - In: European Sport management quarterly : ESMQ 18 (2018) 2, pp. 156-174
Persistent link: https://www.econbiz.de/10011890879
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Channel preferences among sport consumers : profiling media-dominant consumers
Karg, Adam; McDonald, Heath; Leckie, Civilai - In: Journal of sport management : the official journal of … 33 (2019) 4, pp. 303-316
Persistent link: https://www.econbiz.de/10012175704
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Quantifying the positive effects of sponsor level, length, prominence and relatedness on recall and residual recall rates over time
McDonald, Heath; Karg, Adam - In: Journal of marketing communications 21 (2015) 5, pp. 372-391
Persistent link: https://www.econbiz.de/10011487800
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The immediate impact of coach succession events on season ticket holder attitudes
Karg, Adam; McDonald, Heath; Schoenberg, Geoff - In: Sport marketing quarterly : preferred journal of the … 24 (2015) 1, pp. 30-42
Persistent link: https://www.econbiz.de/10010515318
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Understanding season ticket holder attendance decisions
Karg, Adam; Nguyen, Jeremy; McDonald, Heath - In: Journal of sport management : the official journal of … 35 (2021) 3, pp. 239-253
Persistent link: https://www.econbiz.de/10012658719
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Built to last : relationship quality management for season ticket holders
Lee, Mi Ae; Kunkel, Thilo; Funk, Daniel C.; Karg, Adam; … - In: European Sport management quarterly : ESMQ 20 (2020) 3, pp. 364-384
Persistent link: https://www.econbiz.de/10012256487
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Predicting season ticket holder retention using rich behavioral data
Karg, Adam; Tamaddoni, Ali; McDonald, Heath; Ewing, Michael - In: Journal of sport management : the official journal of … 35 (2021) 5, pp. 426-439
Persistent link: https://www.econbiz.de/10012651050
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Predicting individual event attendance with machine learning : a "step-forward" approach
Nguyen, Jeremy K.; Karg, Adam; Valadkhani, Abbas; … - In: Applied economics 54 (2022) 27, pp. 3138-3153
Persistent link: https://www.econbiz.de/10013171194
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The utility of a single-item self-perception fandom measure for sport consumer segmentation and predicting behavior
Kunkel, Thilo; Karg, Adam; McDonald, Heath - In: Sport marketing quarterly : preferred journal of the … 31 (2022) 2, pp. 141-156
Persistent link: https://www.econbiz.de/10013346958
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Predicting which season ticket holders will renew oand which will not
McDonald, Heath; Karg, Adam J.; Leckie, Civilai - In: European Sport management quarterly : ESMQ 14 (2014) 5, pp. 503-520
Persistent link: https://www.econbiz.de/10010482285