Narrow search
Showing 1 - 10 of 74,629
Cover Image
Coupon clipping by impoverished consumers : linking demographics, basket size, and coupon redemption rates
Noble, Stephanie M.; Lee, Kang Bok; Zaretzki, Russell; … - In: International journal of research in marketing : IJRM ; … 34 (2017) 2, pp. 553-571
Persistent link: https://www.econbiz.de/10011734920
Cover Image
Household consumption response to food price shocks and the vulnerability of the poor in Mexico
Ávalos Huerta, Antonio - In: Journal of international development : the journal of … 28 (2016) 8, pp. 1294-1312
Persistent link: https://www.econbiz.de/10011721283
Cover Image
Banks' unfairness and the vulnerability of low-income unbanked consumers
Kamran, Sohail; Uusitalo, Outi - In: The service industries journal 39 (2019) 1, pp. 65-85
Persistent link: https://www.econbiz.de/10012203244
Cover Image
The roles of the private and public sectors in poverty reduction
Karnani, Aneel Gobindram - In: Journal of marketing management : MM 33 (2017) 17/18, pp. 1585-1592
Persistent link: https://www.econbiz.de/10011854424
Cover Image
Saving and well-being at the base of the pyramid : implications for transformative financial services delivery
Martin, Kelly D.; Hill, Ronald Paul - In: Journal of service research : JSR 18 (2015) 3, pp. 405-421
Persistent link: https://www.econbiz.de/10011336496
Cover Image
Theory of marketplace morality and impoverished consumers
Hill, Ronald Paul - In: Marketing theory 18 (2018) 3, pp. 411-420
Persistent link: https://www.econbiz.de/10011926139
Cover Image
How income shapes moral judgments of prosocial behavior
Olson, Jenny G.; McFerran, Brent; Morales, Andrea C.; … - In: International journal of research in marketing : IJRM ; … 38 (2021) 1, pp. 120-135
Persistent link: https://www.econbiz.de/10012506521
Cover Image
Patients' experience sharing with online social media communities : a bottom-of-the-pyramid perspective
Akareem, Husain Salilul; Wiese, Melanie; Hammedi, Wafa - In: The journal of services marketing 36 (2022) 2, pp. 168-184
Persistent link: https://www.econbiz.de/10013407468
Cover Image
Consumption lives at the bottom of the pyramid
Piacentini, Maria; Hamilton, Kathy - In: Marketing theory 13 (2013) 3, pp. 397-400
Persistent link: https://www.econbiz.de/10009790628
Cover Image
Consumption, credit, and institutions : using field research and theory to consider poverty alleviation
Wheatley, W. Parker - In: Forum for social economics 43 (2014) 1, pp. 57-96
Persistent link: https://www.econbiz.de/10010371444