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A review of measuring brand eq...
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1
Brand
image and customers' willingness to pay a price premium for food brands
Anselmsson, Johan
;
Bondesson, Niklas Vestman
;
Johansson, Ulf
- In:
The journal of product & brand management
23
(
2014
)
2
,
pp. 90-102
Persistent link: https://www.econbiz.de/10010384250
Saved in:
2
What drives
brand
equity? : a comprehensive study of price and volume premiums
Zhu, John Jianjun
;
Gruca, Thomas S.
;
Rego, Lopo L.
- In:
Marketing accountability for marketing and …
,
(pp. 75-109)
.
2021
Persistent link: https://www.econbiz.de/10012653809
Saved in:
3
Measuring the effectiveness of the communication strategy by using
Brand
Score Technique : a practitioner study
Srivastava, Rajesh
- In:
Measuring business excellence : the journal of …
20
(
2016
)
3
,
pp. 26-41
Persistent link: https://www.econbiz.de/10011688980
Saved in:
4
Assessing equivalence of hotel
brand
equity measures in cross-cultural contexts
Oh, Haemoon
;
Hsu, Cathy H. C.
- In:
International journal of hospitality management
36
(
2014
),
pp. 156-166
Persistent link: https://www.econbiz.de/10010239299
Saved in:
5
Decomposing the effects of online customer reviews on
brand
, price, and product attributes
Kostyra, Daniel
;
Reiner, Jochen
;
Natter, Martin
; …
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
1
,
pp. 11-26
Persistent link: https://www.econbiz.de/10011490792
Saved in:
6
Brand
association in jewellery segment : scale development and validation
Jaggi, Shamily
;
Nim, Dheeraj
- In:
International journal of applied management science : IJAMS
12
(
2020
)
4
,
pp. 309-323
Persistent link: https://www.econbiz.de/10012504992
Saved in:
7
Brand
owner approaches to assessing the risk of product counterfeiting
Wilson, Jeremy M.
;
Sullivan, Brandon A.
- In:
The journal of brand management : an international journal
23
(
2016
)
3
,
pp. 327-344
Persistent link: https://www.econbiz.de/10011477748
Saved in:
8
Measuring
brand
experiences cross-nationally
Saari, Ulla A.
;
Mäkinen, Saku J.
- In:
The journal of brand management : an international journal
24
(
2017
)
1
,
pp. 86-104
Persistent link: https://www.econbiz.de/10011704267
Saved in:
9
A
brand
like a friend : how
brand
likeability influences
brand
perception
Ohlwein, Martin
;
Bruno, Pascal
- In:
International journal of market research
64
(
2022
)
3
,
pp. 295-305
Persistent link: https://www.econbiz.de/10013257982
Saved in:
10
The influence of price and
brand
on the purchasing intensions of Arab women : an empirical study
Sakkthivel, A. M.
;
Ahmed, Gouher
;
Amponsah, Christian Tabi
- In:
International journal of business innovation and …
28
(
2022
)
2
,
pp. 141-161
Persistent link: https://www.econbiz.de/10013253134
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