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Mixed emotional appeal enhances positive word-of-mouth : the moderating role of narrative person
Quach, Sara; Septianto, Felix; Thaichon, Park; Chiew, … - In: Journal of retailing and consumer services 62 (2021), pp. 1-13
Persistent link: https://www.econbiz.de/10012648877
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Art infusion and functional theories of attitudes toward luxury brands : the mediating role of feelings of self-inauthenticity
Quach, Sara; Septianto, Felix; Thaichon, Park; Mao, Wen - In: Journal of business research : JBR 150 (2022), pp. 538-552
Persistent link: https://www.econbiz.de/10013365761
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The divergent effects of neat food presentation on purchase likelihood : the moderating role of time-related positioning
Quach, Sara; Septianto, Felix; Thaichon, Park - In: Asia Pacific journal of marketing and logistics 35 (2023) 6, pp. 1425-1442
Persistent link: https://www.econbiz.de/10014286059
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Novel products and advertising visuals : the mediating role of perceived luxuriousness on willingness to try clean meat products
Septianto, Felix; Quach, Sara; Thaichon, Park; Japutra, … - In: International journal of advertising : the review of … 42 (2023) 5, pp. 916-944
Persistent link: https://www.econbiz.de/10014296449
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Collaboration, communication, support, and relationships in the context of e-commerce within the franchising sector
Kremez, Zhanna; Frazer, Lorelle; Quach, Sara; Thaichon, Park - In: Journal of strategic marketing 30 (2022) 2, pp. 137-159
Persistent link: https://www.econbiz.de/10013170054
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The development and current trends of digital marketing and relationship marketing research
Le Dung; Nguyen Tuyet-Mai; Quach, Sara; Thaichon, Park; … - In: Developing digital marketing : relationship perspectives, (pp. 1-18). 2021
Persistent link: https://www.econbiz.de/10012585544
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Antecedents and consequences of panic buying : the case of COVID-19
Prentice, Catherine; Quach, Sara; Thaichon, Park - In: International journal of consumer studies 46 (2022) 1, pp. 132-146
Persistent link: https://www.econbiz.de/10012808005
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Customer participation in firm-initiated activities via social media : understanding the role of experiential value
Quach, Sara; Shao, Wei; Ross, Mitchell; Thaichon, Park - In: Australasian marketing journal : AMJ ; official journal … 29 (2021) 2, pp. 132-141
Persistent link: https://www.econbiz.de/10012668420
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Surviving an economic downturn : dynamic capabilities of SMEs
Weaven, Scott; Quach, Sara; Thaichon, Park; Frazer, Lorelle - In: Journal of business research : JBR 128 (2021), pp. 109-123
Persistent link: https://www.econbiz.de/10012494444
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Toward a theory of outside-in marketing : past, present, and future
Quach, Sara; Thaichon, Park; Lee, Ju-Yeon; Weaven, Scott; … - In: Industrial marketing management : the international … 89 (2020), pp. 107-128
Persistent link: https://www.econbiz.de/10012289370