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Does Race Matter? Sports Spons...
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1
The impact of alcohol
sponsorship
in
sport
upon university sportspeople
Kelly, Sarah Jane
;
Ireland, Michael
;
Alpert, Frank
; …
- In:
Journal of sport management : the official journal of …
28
(
2014
)
4
,
pp. 418-432
Persistent link: https://www.econbiz.de/10010393251
Saved in:
2
Examining racial discrimination in fantasy team selection : the case of Czech soccer fans
Kotrba, Vojtech
;
Dwyer, Brendan
- In:
Sport, Business and Management : an international …
13
(
2023
)
2
,
pp. 248-267
Persistent link: https://www.econbiz.de/10014317626
Saved in:
3
Football
championships and jersey sponsors’ stock prices : an empirical investigation
Hanke, Michael
;
Kirchler, Michael
- In:
The European journal of finance
19
(
2013
)
3/4
,
pp. 228-241
Persistent link: https://www.econbiz.de/10010243655
Saved in:
4
Shirt
sponsorship
awareness of European
football
clubs : a survey among German-speaking fans
Dombrowski, Matthias
;
Hodeck, Alexander
- In:
International journal of sport management and marketing …
23
(
2023
)
6
,
pp. 493-505
Persistent link: https://www.econbiz.de/10014428329
Saved in:
5
How does online streaming affect antitrust remedies to centralized marketing? : the case of European
football
broadcasting rights
Budzinski, Oliver
;
Gänßle, Sophia
; …
- In:
International journal of sport finance
14
(
2019
)
3
,
pp. 147-157
Persistent link: https://www.econbiz.de/10012155523
Saved in:
6
Owner or endoser? : investigating the effectiveness of celebrity owners of
sports
teams as endorsers
Roy, Subhadip
;
Pansari, Anita
- In:
International journal of sports marketing & sponsorship
15
(
2014
)
2
,
pp. 89-106
Persistent link: https://www.econbiz.de/10010258211
Saved in:
7
Sponsorship
effectiveness in professional
sport
: an examination of recall and recognition among
football
fans
Biscaia, Rui
;
Correia, Abel
;
Ross, Stephen
;
Rosado, António
- In:
International journal of sports marketing & sponsorship
16
(
2014/15
)
1
,
pp. 7-23
Persistent link: https://www.econbiz.de/10010489144
Saved in:
8
Does fandom influence marketing executives' valuations of
sports
sponsorships? : insight from the french soccer league
Renier, Olivier
;
Dalakas, Vassilis
;
Melancon, Joanna …
- In:
Services marketing quarterly
42
(
2021
)
3/4
,
pp. 194-207
Persistent link: https://www.econbiz.de/10012650011
Saved in:
9
Can
sports
sponsorship
affect consumers' motivation for
sports
consumption?
Thomas, Oliver
;
Kucza, Gunther
;
Schuppisser, Stefan W.
- In:
Journal of promotion management : innovations in …
28
(
2022
)
7
,
pp. 893-922
Persistent link: https://www.econbiz.de/10013357208
Saved in:
10
Sport
event-sponsor fit and its effects on sponsor purchase intentions : a non-consumer perspective among
athletes
, volunteers and spectators
Papadimitriou, Dimitra
;
Kaplanidou, Kyriaki Kiki
; …
- In:
The journal of business & industrial marketing
31
(
2016
)
2
,
pp. 247-259
Persistent link: https://www.econbiz.de/10011486530
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