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Action sports athletes as entrepreneurs : female professional wakeboarders, sponsorship, and branding
Parris, Denise L.; Troilo, Michael L.; Bouchet, Adrien; … - In: Sport management review 17 (2014) 4, pp. 530-545
Persistent link: https://www.econbiz.de/10010425609
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Exploring the patterns of dual attitude changes in the context of athlete endorsement : the interplay of fit, evaluative conditioning, and introspection focus
Chang, Yonghwan - In: Journal of sport management : the official journal of … 32 (2018) 5, pp. 413-425
Persistent link: https://www.econbiz.de/10011934508
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The structure, content and context of achieved celebrity brands : a study of footballers in their brandscapes
Zarkada, Anna; Tzoumaka, Eugenia - In: International journal of sport management and marketing … 20 (2020) 1/2, pp. 92-117
Persistent link: https://www.econbiz.de/10012523263
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Understanding consumers of Asian female sports : a case study of the Women's Korean Basketball League
Min, Sophia D.; Zhang, James J.; Kim, Min Kil; Kim, Chong - In: International journal of sport management and marketing … 15 (2014) 1/2, pp. 19-35
Persistent link: https://www.econbiz.de/10011503890
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Do endorsements by sports celebrities positively influence consumers' purchase intentions? : endorser-product congruence and the amplifying influence of consumers involvement in th...
Felbert, Aaron von; Breuer, Christoph - In: International journal of sport management and marketing … 21 (2021) 3/4, pp. 190-208
Persistent link: https://www.econbiz.de/10012697127
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The role of self-brand connection on the relationship between athlete brand image and fan outcomes
Kunkel, Thilo; Biscaia, Rui; Arai, Akiko; Agyemang, Kwame - In: Journal of sport management : the official journal of … 34 (2020) 3, pp. 201-216
Persistent link: https://www.econbiz.de/10012293257
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Sport scandal and fan response : the importance of ambi-fans
Sun, Wanting; Chien, P. Monica; Weeks, Clinton S. - In: European Sport management quarterly : ESMQ 23 (2023) 3, pp. 700-721
Persistent link: https://www.econbiz.de/10014283294
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Winning the loyalty cup : impact of symbol-related brand elements on brand loyalty of sports clubs
Reghunathan, Aravind; Joseph, Joshy - In: International journal of sport management and marketing … 21 (2021) 3/4, pp. 245-264
Persistent link: https://www.econbiz.de/10012697147
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A societal perspective of sport : scale development in two settings
Naylor, Michael; Gordon, Brian S.; James, Jeffrey D. - In: Journal of global scholars of marketing science : … 22 (2012) 2, pp. 101-116
Persistent link: https://www.econbiz.de/10010405829
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Are they wearing their pride on their sleeve? : examining the impact of team and university identity upon brand equity
Wear, Henry; Heere, Bob; Clopton, Aaron - In: Sport marketing quarterly : preferred journal of the … 25 (2016) 2, pp. 79-89
Persistent link: https://www.econbiz.de/10011517866