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Brandchild : remarkable insights into the minds of today's global kids and their relationships with brands
Lindstrøm, Martin; Seybold, Patricia B. - 2003
-selling author Patricia B Seybold (Customers.com) share their unique views on kids' trends and fascinating marketing techniques … fascinating previously unpublished case studies, BRANDchild proposes new innovative ways of marketing to this young audience. It …
Persistent link: https://www.econbiz.de/10011479601
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Beziehungsmarketing mit jungen Zielgruppen : Grundlagen, Strategien, Praxisbeispiele
Zanger, Cornelia (ed.); Griese, Kai-Michael (contributor) - 2000
Persistent link: https://www.econbiz.de/10001494514
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Jugendliche als Zielgruppe : Bedeutung jugendlicher Kunden für das Marketing
Diekhof, Andrea - 1999
Persistent link: https://www.econbiz.de/10001381954
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Effectiveness of animated spokes-character in advertising targeted to kids
Shuja, Komal; Ali, Mazhar; Anjum, Munazzah Mehak; … - 2018
significant effect on product and brand character recognition, Product-Brand Character Association and brand preference. The …
Persistent link: https://www.econbiz.de/10012124705
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Kunde Kind : Marken erziehen die nächste Generation
Chwallek, Andreas (contributor) - 1997
Persistent link: https://www.econbiz.de/10014459974
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Emotional branding : the new paradigm for connecting brands to people
Gobé, Marc - 2009 - Updated and rev. ed.
Persistent link: https://www.econbiz.de/10003879207
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Konsumkids : wie Marken unseren Kindern den Kopf verdrehen
Vollborn, Marita; Georgescu, Vlad - 2007 - Ungekürzte Ausg.
Persistent link: https://www.econbiz.de/10004900559