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How effective is colour television advertising? A report prepared for the BBTA
Twyman, William Anthony - 1969
Persistent link: https://www.econbiz.de/10000617025
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Advertising in radio and television broadcasts
Knitel, H. G. (contributor) - 1982
Persistent link: https://www.econbiz.de/10000422280
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Werbung im thematisch passenden Medienkontext : theoretische Grundlagen und empirische Befunde am Beispiel von Fernsehwerbung
Sieglerschmidt, Sebastian - 2008 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003729346
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Mood matching : the importance of fit between moods elicited by TV programs and commercials
Lajos, Joseph; Ordabayeva, Nailya; Chattopadhyay, Amitava - 2008
Persistent link: https://www.econbiz.de/10003910081
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Mood matching : the importance of fit between moods elicited by TV programs and commercials
Lajos, Joseph; Ordabayeva, Nailya; Chattopadhyay, Amitava - 2009 - Rev. vers.
Persistent link: https://www.econbiz.de/10003912983
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Entertaining Persuasion : die Wirkungen von Advergames auf Kinder
Waiguny, Martin - 2011 - 1. Aufl.
Persistent link: https://www.econbiz.de/10008902510
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Market share vs. market size effects of advertising : analysis of market structure
Girnius, Audrius Juozas - 2003
Persistent link: https://www.econbiz.de/10003564800
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Advertisement placement in TV programs : different roles of ELM and mood protection mechanism
Soni, Mayank Jyotsna - 2013
Persistent link: https://www.econbiz.de/10009734928
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Fast-food restaurant advertising on television and its influence on youth body composition
Grossman, Michael; Tekin, Erdal; Wada, Roy - 2012
Persistent link: https://www.econbiz.de/10009697996