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Organizing and implementing the marketing effort : text and cases

Cespedes, Frank V. - 1991

Persistent link: https://www.econbiz.de/10000824034

Aligning strategy and sales : the choices, systems, and behaviors that drive effective selling

Cespedes, Frank V. - 2014

Persistent link: https://www.econbiz.de/10010411337

Concurrent marketing : integrating product, sales, and service

Cespedes, Frank V. - 1995

Persistent link: https://www.econbiz.de/10004302860

Managing marketing linkages : text, cases, and readings

Cespedes, Frank V. - 1996

Persistent link: https://www.econbiz.de/10004307656

Going to market : distribution systems for industrial products

Corey, E. Raymond - 1989

Persistent link: https://www.econbiz.de/10000772063

Sales management that works : how to sell in a world that never stops changing

Cespedes, Frank V. - 2021

"In this practical and research-based guide for sales managers, Harvard Business School professor Frank Cespedes offers essential strategies for thriving in an industry that never stops changing. The rise of e-commerce. Big data. AI. Given these trends (and many others), there's no doubt that...

Persistent link: https://www.econbiz.de/10012312001

Going to market : case studies in industrial distribution

Corey, Edwin Raymond; Cespedes, Frank V.; Rangan, V. Kasturi - 1989 - 1. [Dr.]

Persistent link: https://www.econbiz.de/10004107604

Going to market : distribution systems for industrial products

Corey, Edwin Raymond; Cespedes, Frank V.; Rangan, V. Kasturi - 1989 - 2. [Dr.]

Persistent link: https://www.econbiz.de/10004075014