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Adopted internationally by business schools, MBA programmes and marketing practitioners alike, The New Strategic Brand Management is simply the reference source for senior strategists, positioning professionals and postgraduate students. Over the years it has not only established a reputation as...
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La 4e de couverture indique : "Jamais le luxe n'a été confronté à des challenges aussi existentiels qu'aujourd'hui. Il en sortira nécessairement transformé. Premier challenge, celui du succès, le tsunami de la demande mondiale de luxe : comment alors concilier croissance et rareté? Les...
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