Business-to-business (B2B) marketplaces offer the potential of substantial increases in efficiency and transparency in their target industries. We argue that to realize this potential they must form strategic partnerships. While the need to partner with companies in their target industries has...

We model a spot market in a make-to-stock industry with two types of suppliers: A type 1 supplier faces stochastic contracted demand and has access to the spot market for liquidating surplus, while a type 2 supplier produces only for the spot market. We find the production quantity equilibrium...

In indirekten Distributionskanälen agierende Unternehmen fragen sich zunehmend, inwieweit vertikale Wettbewerber von ihren Investitionen in Kundenloyalität profitieren. Sabine Hollmann leitet Hypothesen zur Wechselwirkung von Marken- und Händlerloyalität sowie deren Wirkung auf die Intention...