Actors increasingly engage in service ecosystems where multiple other actors can be present and influence value co-creation. Comprehending such contexts has gained importance in research, but remains an emerging field of study due to the complexity of such multi-actor encounters. To unpack this...

Sponsors increasingly shift from large professional to community-based properties, as these can deliver an engaged audience and enable sponsors to demonstrate their corporate social responsibility (CSR). This research comprises two studies and shows that community-based sponsorship may improve...

PurposeCombining institutional work and actor engagement (AE) literature, this paper aims to elucidate how the collective action of market shaping occurs through the interplay between market shapers’ institutional work and engagement of other market actors. While markets are shaped by...

This book honours the contribution Professor Pascale Quester has made to academia and higher education, through her research, teaching, and leadership. As such, it provides readers with a comprehensive, contemporary perspective on marketing practice with an emphasis on the role of marketing in...

Ch.1 A Brief History of Engaged and Entrepreneurial Universities -- Section 1: The State of Play - Engaged and Entrepreneurial Universities -- Ch.2 Embedding Entrepreneurial and Engaged Universities - A Holistic View -- Ch.3 Understanding the Governance of the Engaged and Entrepreneurial...