Modern digital advertising platforms allow ads to be targeted in a variety of ways, and generally aim to match the ad … extend the emotion they are experiencing. On the other hand, emotional mismatch between the ad and content video can lead to … emotions might have a preference for positive emotions in the advertising to get themselves to a happier state. Thus, whether …

behavior point of view. This study contributes to how emotional triggers (e.g. positive emotion, negative emotion, tone) of …

advertising experiments that affect usage of one product at a time to directly measure complementarities based on consumption … subscription products and demonstrate the implications for advertising targeting decisions, and our identification strategy has …

about advertising / Kati Förster and Ulli Weish -- Information and disinformation through advertising / Roland Mangold … -- Information about users / Andrew McStay -- Inclusion of users in the creation of advertising / Chris Miles -- Information sources …