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(1991). - 306 S. - Enth. 5 Beitr.
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ECONIS (ZBW)
115
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Initial public offerings from the perspectives of issuers, underwriters and invertors : a review of financial and psychological work
Sun, Penghua
-
2015
Persistent link: https://www.econbiz.de/10011443516
Saved in:
2
Promoties: effectief op korte termijn, destructief op lange termijn? : Een overzicht van het marketingdebat
Campo, Katia
- In:
Economisch en sociaal tijdschrift : een driemaandelijke …
52
(
1998
)
2
,
pp. 175-220
Persistent link: https://www.econbiz.de/10001244477
Saved in:
3
Promotion dynamics
Neslin, Scott A.
;
Heerde, Harald J. van
-
2009
Persistent link: https://www.econbiz.de/10003928447
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4
Effects of pharmaceutical promotion : a review and assessment
Dave, Dhaval
-
2013
Persistent link: https://www.econbiz.de/10009726305
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5
Future research directions in tourism marketing
Tsiotsou, Rodoula
;
Ratten, Vanessa
- In:
Marketing intelligence & planning
28
(
2010
)
4
,
pp. 533-544
Persistent link: https://www.econbiz.de/10008652204
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6
Marketing im Tourismus
Lievenbrück, Birgit
(
contributor
)
-
1993
Persistent link: https://www.econbiz.de/10013408901
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7
Conceptualisation of involvement in media context studies : a review
Juntunen, Arja
-
1997
Persistent link: https://www.econbiz.de/10000974144
Saved in:
8
Consumer information strategies : new advertising and media research
M°artenson, Rita
-
1987
Persistent link: https://www.econbiz.de/10000717776
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9
Zur Effizienz verschiedener Ausgestaltungsformen vergleichender Werbung : internationale Rechtslage, "state of the art" und Ergebnisse einer empirischen Studie
Tscheulin, Dieter K.
;
Helmig, Bernd
-
1998
Persistent link: https://www.econbiz.de/10000656969
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10
Kontrolle des Sponsorings : State of the Art und methodischer Evaluationsansatz
Marwitz, Christian
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10011900369
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