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Customer Experience im Einzelhandel : Einsatz digitaler In-Store-Technologien am Fallbeispiel Sephora Virtual Artist
Goetzeler, Teresa Anna; Jung, Hans H.; Kraft, Patricia - 2021
Persistent link: https://www.econbiz.de/10012802099
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Impact of store format on shopping involvement
Sinha, P. K.; Uniyal, Dwarika Prasad - 2016
Persistent link: https://www.econbiz.de/10011535368
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I'll try that, too : a field experiment in retailing on the effect of variety during display promotions
Sachse, Mareike; Oetzel, Sebastian; Klapper, Daniel - 2023
The effect of variety on consumer choice has been studied extensively, with some stream of literature showing the positive effects on choice and others arguing that too many alternatives may result in negative consequences (i.e., choice deferral or no purchase at all), often referred to as...
Persistent link: https://www.econbiz.de/10014481041
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In-store media and channel management
Dukes, Anthony (contributor); Liu, Yunchuan (contributor) - 2007
Persistent link: https://www.econbiz.de/10003497838
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SHARP: shelf allocation for retailer profit
Bultez, Alain; Naert, Philippe - 1984
Persistent link: https://www.econbiz.de/10001967301
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SH.A.R.P. : SHelf allocation for retailer profit
Bultez, Alain V.; Naert, Philippe Antoine - 1983
Persistent link: https://www.econbiz.de/10001967452
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Bar codes lead to frequent deliveries and superstores
Holmes, Thomas J. - 1999
Persistent link: https://www.econbiz.de/10001387786
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The effects of shelf display on online grocery choices
Breugelmans, Els (contributor); Campo, Katia (contributor);  … - 2006
Persistent link: https://www.econbiz.de/10003633776
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The path to purchase during shopping
Kumar Sinha, Piyush; Krishnaswamy, Gopi - 2009
Persistent link: https://www.econbiz.de/10003913814