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~type_genre:"Article"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Bibliographie"
~type_genre:"Collection of articles of several authors"
~type_genre:"Conference paper"
~type_genre:"Conference proceedings"
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Eisend, Martin
42
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Gesellschaft für Westfälische Wirtschaftsgeschichte
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ICORIA <14., 2015, London>
2
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International Conference on Research in Advertising <4, 2005, Saarbrücken>
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Peter Lang GmbH
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1
Conference on Panel Data and Labour Market Dynamics <3, 1992, Sandbjerg>
1
Conference on Research in Business Cycles <1998, Stanford, Calif.>
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Journal of advertising research
210
International journal of advertising : the review of marketing communications
208
International journal of advertising : the quarterly review of marketing communications
186
Journal of business research : JBR
175
Journal of advertising
174
Journal of advertising : official publication of the American Academy of Advertising
170
Journal of marketing communications
150
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
91
Journal of promotion management : JPM
85
CEPAL review
78
Management science : journal of the Institute for Operations Research and the Management Sciences
73
Journal of historical research in marketing
70
European journal of marketing : EJM
64
European journal of operational research : EJOR
64
Journal of promotion management : innovations in planning and applied research
64
Journal of retailing and consumer services
64
International journal of industrial organization
56
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
56
Psychology & marketing
56
International journal of internet marketing and advertising : IJIMA
54
Journal of current issues and research in advertising : JCIRA
51
Health marketing quarterly
49
Journal of marketing research : JMR
48
Journal of current issues and research in advertising
45
Journal of marketing
44
Applied economics
41
Journal of business ethics : JOBE
37
Young consumers : insight and ideas for responsible marketers
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Marketing letters : a journal of research in marketing
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Journal of global marketing
34
Economics letters
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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American journal of agricultural economics
29
Marketing : ZFP ; journal of research and management
28
Journal of international consumer marketing
27
Information economics and policy : IEP
26
Journal of econometrics
26
Asia Pacific journal of marketing and logistics
25
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ECONIS (ZBW)
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USB Cologne (EcoSocSci)
71
EconStor
67
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1
Targeted
advertising
in the breakfast ceral industry
Berning, Joshua
;
Rabinowitz, Adam N.
- In:
Journal of agricultural and applied economics : JAEE
49
(
2017
)
3
,
pp. 382-399
Persistent link: https://www.econbiz.de/10011737725
Saved in:
2
Living brands : collaboration + innovation = customer fascination
Nadeau, Raymond A.
-
2007
Persistent link: https://www.econbiz.de/10004875849
Saved in:
3
Lovemarks : the future beyond brands
Roberts, Kevin W. S.
-
2005
-
2. ed., expanded ed.
Persistent link: https://www.econbiz.de/10004846652
Saved in:
4
Fashion brands : branding style from Armani to Zara
Tungate, Mark
-
2008
-
2. ed.
Persistent link: https://www.econbiz.de/10004911815
Saved in:
5
Differentiated marketing strategies between strategic groups in Greek food industry
Notta, Ourania
- In:
International journal of computational economics and …
5
(
2015
)
1
,
pp. 1-11
Persistent link: https://www.econbiz.de/10011317313
Saved in:
6
An empirical analysis of the public's attitude toward legal services
advertising
Moser, H. R.
;
Loudon, David
;
Stevens, Robert E.
- In:
Services marketing quarterly
35
(
2014
)
2
,
pp. 105-122
Persistent link: https://www.econbiz.de/10010363989
Saved in:
7
How does the added new online channel impact the supporting
advertising
expenditure?
Pei, Zhi
;
Toombs, Leslie
;
Yan, Ruiliang
- In:
Journal of retailing and consumer services
21
(
2014
)
3
,
pp. 229-238
Persistent link: https://www.econbiz.de/10010348763
Saved in:
8
The strategic value of cooperative
advertising
in the dual-channel competition
Yan, Ruiliang
;
Pei, Zhi
- In:
International journal of electronic commerce : IJEC
19
(
2014/2015
)
3
,
pp. 118-143
Persistent link: https://www.econbiz.de/10011434017
Saved in:
9
Dynamic competitive analysis in marketing : proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1 - 2, 1995
Jørgensen, Steffen
(
contributor
); …
-
1996
Persistent link: https://www.econbiz.de/10000594797
Saved in:
10
Is online newspaper
advertising
cannibalizing print
advertising
?
Sridhar, Shrihari
;
Sriram, S.
- In:
Quantitative marketing and economics : QME
13
(
2015
)
4
,
pp. 283-318
Persistent link: https://www.econbiz.de/10011445828
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