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~type_genre:"Bibliographie"
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Conference Nonlinear Dynamics and Economics <1992, Florenz>
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Designing and communicating experience
11
Advances in advertising research
10
Contributions to economic analysis
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International journal of advertising : the quarterly review of marketing communications
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Journal of advertising : official publication of the American Academy of Advertising
9
Lecture notes in economics and mathematical systems : LNEMS
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International symposia in economic theory and econometrics
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Internet Policy Review
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Cogent Business & Management
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Europäische Kulturen in der Wirtschaftskommunikation
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Advanced texts in econometrics
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European Advertising Academy
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International journal of internet marketing and advertising : IJIMA
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ECONIS (ZBW)
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EconStor
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1
Living brands : collaboration + innovation = customer fascination
Nadeau, Raymond A.
-
2007
Persistent link: https://www.econbiz.de/10004875849
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2
Lovemarks : the future beyond brands
Roberts, Kevin W. S.
-
2005
-
2. ed., expanded ed.
Persistent link: https://www.econbiz.de/10004846652
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3
Fashion brands : branding style from Armani to Zara
Tungate, Mark
-
2008
-
2. ed.
Persistent link: https://www.econbiz.de/10004911815
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4
Dynamic competitive analysis in marketing : proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1 - 2, 1995
Jørgensen, Steffen
(
contributor
); …
-
1996
Persistent link: https://www.econbiz.de/10000594797
Saved in:
5
Competitive strategy for media firms : strategic and brand management in changing media markets
Chan-Olmsted, Sylvia M.
-
2006
Persistent link: https://www.econbiz.de/10004474985
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6
Global brand strategy : unlocking branding potential across countries, cultures & markets
Van Gelder, Sicco
-
2005
Persistent link: https://www.econbiz.de/10004861473
Saved in:
7
From brand vision to brand evaluation : the strategic process of growing and strengthening brands
De Chernatony, Leslie
-
2006
-
2nd ed
Persistent link: https://www.econbiz.de/10004863321
Saved in:
8
The psychology behind trademark infringement and counterfeiting
Zaichkowsky, Judith Lynne
-
2006
Persistent link: https://www.econbiz.de/10004869013
Saved in:
9
Rebuilding brand America : what we must do to restore our reputation and safeguard the future of American business abroad
Martin, Dick
-
2007
Persistent link: https://www.econbiz.de/10004877579
Saved in:
10
Concepting : creating successful brands in a communication-oriented era
Rijkenberg, Jan
-
2001
Persistent link: https://www.econbiz.de/10004831296
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