Similar Search Results

Merchandising at the point of sale: differential effect of end of aisle and islands

Garrido-Morgado, Álvaro; González-Benito, Óscar - In: BRQ Business Research Quarterly 18 (2015) 1, pp. 57-67

Summary Merchandising at point of sale comprises a set of techniques aimed at encouraging the purchase at the point of … some evidence into the impact of the extension or termination of these merchandising stimuli." …

Persistent link: https://www.econbiz.de/10012118382

Innovation in retail: impact on creating a positive experience when buying fashion products

Vasiliu, Cristinel; Cercel, Mihai Ovidiu - In: Amfiteatru Economic Journal 17 (2015) 39, pp. 583-599

Innovation in fashion retail is critical in order to ensure competitive advantage in a constantly evolving market, in … international trends, mindful of the quality of products, but more price sensitive and less loyal to a brand. The shopping …

Persistent link: https://www.econbiz.de/10011724961

Consumer behaviour towards organic products: The moderating role of environmental concern

Cachero-Martínez, Silvia - In: Journal of Risk and Financial Management 13 (2020) 12, pp. 1-13

the relationship between attitude, satisfaction, trust, purchase and word-of-mouth (WOM) intentions towards organic … satisfaction and attitude. In relation to the behavioural variables, satisfaction is the variable that has the greatest influence …

Persistent link: https://www.econbiz.de/10012611557

Playing when paying and what happens next: Customer satisfaction and word-of-mouth intention in gambled price promotions

Akbari, Karl; Wagner, Udo - In: Schmalenbach Journal of Business Research (SBUR) 73 (2021) 2, pp. 243-271

Persistent link: https://www.econbiz.de/10014495325

Jimenez, Dulce; Valdes, Sade; Salinas, Mariana - In: International Journal of Technology for Business (IJTB) 1 (2019) 1, pp. 10-16

People around the world are becoming increasingly busy with their lifestyle and are looking for the fastest, easiest and cheapest way to complete variety of our routine tasks. Because of this phenomenon, the traditional retailers have become an unfriendly alternative for a part of the population...

Persistent link: https://www.econbiz.de/10011991182

New Kids on the Recycling Block: the Role of Supermarkets and Bodegas for Sustainable Consumer Behaviour in Lima

Borasino, Elena; Fuhrmann-Riebel, Hanna - In: Circular Economy and Sustainability 2 (2021) 3, pp. 857-881

Only 4% of total municipal solid waste in Lima is recycled. Supermarkets and bodegas are in a unique, highly relevant position for the transition towards a circular economy due to their direct influence on customers' consumption patterns. This paper explores the role of supermarkets and bodegas...

Persistent link: https://www.econbiz.de/10014501684

A systematic mapping study on customer loyalty and brand management

Tartaglione, Andrea Moretta; Cavacece, Ylenia; Russo, … - In: Administrative Sciences 9 (2019) 1, pp. 1-21

competitive advantages and financial outcomes. Literature is prolific of works regarding customer loyalty and brand management. In … 337 publications on customer loyalty and brand management from 2000 to 2018. The results present the most cited works on …

Persistent link: https://www.econbiz.de/10012612045

Determinants of customer satisfaction and loyalty Waroeng Steak Restaurant in DKI Jakarta

Mubarok, Endang Saefuddin; Subarjo, Budi; Raihan, Raihan; … - In: Cogent Business & Management 10 (2023) 3, pp. 1-20

significant effect on customer satisfaction but have no significant effect on customer loyalty, brand image has a significant …This study aims to determine the effect of facilities, brand image, product quality, promotion, and service quality on … customer satisfaction and loyalty at Waroeng Steak Restaurants in DKI Jakarta. This research design is descriptive and …

Persistent link: https://www.econbiz.de/10014527803

Brand Love – Moving Beyond Loyalty An Empirical Investigation of Perceived Brand Love of Indian Consumer

Kang, Amanpreet - In: Arab Economic and Business Journal 10 (2015) 2, pp. 90-101

marketers are now attempting to create an emotional bond with the customers. This phenomenon is termed as brand love and it is … attempts to explore the perceived "brand love" of young Indians. A structured, non-disguised questionnaire was used, data was … comparative status of brands loved by the Indian consumers and will help marketers to understand their perceived brand image …

Persistent link: https://www.econbiz.de/10011936885

Investigating brand image and brand trust in airline service: Evidence of Korean Air

In: Journal of Tourism, Heritage & Services Marketing 9 (2023) 2, pp. 55-65

satisfaction and loyalty. The mediating effects of brand trust and customer satisfaction on the relationship between brand image …Purpose: Branding is a predominant part of a marketing strategy. When the brand building is implemented effectively, it … delivers customer satisfaction, nurtures customer loyalty to a higher level, and ensures greater airline success. This study …

Persistent link: https://www.econbiz.de/10014455333

1
2
3
4
5
6
7
8
9
10
Next
Last