Narrow search
Showing 1 - 10 of 498
Cover Image
Merchandising at the point of sale: differential effect of end of aisle and islands
Garrido-Morgado, Álvaro; González-Benito, Óscar - In: BRQ Business Research Quarterly 18 (2015) 1, pp. 57-67
Summary Merchandising at point of sale comprises a set of techniques aimed at encouraging the purchase at the point of … some evidence into the impact of the extension or termination of these merchandising stimuli." …
Persistent link: https://www.econbiz.de/10012118382
Cover Image
Innovation in retail: impact on creating a positive experience when buying fashion products
Vasiliu, Cristinel; Cercel, Mihai Ovidiu - In: Amfiteatru Economic Journal 17 (2015) 39, pp. 583-599
Innovation in fashion retail is critical in order to ensure competitive advantage in a constantly evolving market, in … international trends, mindful of the quality of products, but more price sensitive and less loyal to a brand. The shopping …
Persistent link: https://www.econbiz.de/10011724961
Cover Image
Playing when paying and what happens next: Customer satisfaction and word-of-mouth intention in gambled price promotions
Akbari, Karl; Wagner, Udo - In: Schmalenbach Journal of Business Research (SBUR) 73 (2021) 2, pp. 243-271
Persistent link: https://www.econbiz.de/10014495325
Cover Image
Consumer behaviour towards organic products: The moderating role of environmental concern
Cachero-Martínez, Silvia - In: Journal of Risk and Financial Management 13 (2020) 12, pp. 1-13
the relationship between attitude, satisfaction, trust, purchase and word-of-mouth (WOM) intentions towards organic … satisfaction and attitude. In relation to the behavioural variables, satisfaction is the variable that has the greatest influence …
Persistent link: https://www.econbiz.de/10012611557
Cover Image
New Kids on the Recycling Block: the Role of Supermarkets and Bodegas for Sustainable Consumer Behaviour in Lima
Borasino, Elena; Fuhrmann-Riebel, Hanna - In: Circular Economy and Sustainability 2 (2021) 3, pp. 857-881
Only 4% of total municipal solid waste in Lima is recycled. Supermarkets and bodegas are in a unique, highly relevant position for the transition towards a circular economy due to their direct influence on customers' consumption patterns. This paper explores the role of supermarkets and bodegas...
Persistent link: https://www.econbiz.de/10014501684
Cover Image
Popularity Comparison between E-Commerce and Traditional Retail Business
Jimenez, Dulce; Valdes, Sade; Salinas, Mariana - In: International Journal of Technology for Business (IJTB) 1 (2019) 1, pp. 10-16
People around the world are becoming increasingly busy with their lifestyle and are looking for the fastest, easiest and cheapest way to complete variety of our routine tasks. Because of this phenomenon, the traditional retailers have become an unfriendly alternative for a part of the population...
Persistent link: https://www.econbiz.de/10011991182
Cover Image
A systematic mapping study on customer loyalty and brand management
Tartaglione, Andrea Moretta; Cavacece, Ylenia; Russo, … - In: Administrative Sciences 9 (2019) 1, pp. 1-21
competitive advantages and financial outcomes. Literature is prolific of works regarding customer loyalty and brand management. In … 337 publications on customer loyalty and brand management from 2000 to 2018. The results present the most cited works on …
Persistent link: https://www.econbiz.de/10012612045
Cover Image
Der Zusammenhang zwischen Mitarbeiter- und Kundenzufriedenheit: Eine Metaanalyse
Gerpott, Torsten J.; Paukert, Mathias - In: Zeitschrift für Personalforschung (ZfP) 25 (2011) 1, pp. 28-54
, die Beziehungen zwischen Mitarbeiterzufriedenheit (MiZu) und Kundenzufriedenheit (KuZu) statistisch für insgesamt 52 …The present paper contains a meta-analysis of 42 empirical studies that correlate employee job satisfaction and … customer satisfaction for a total of 52,966 corporate sector employees. Overall, the sample size-weighted and measurement error …
Persistent link: https://www.econbiz.de/10010292520
Cover Image
Determinants of customer satisfaction of banking industry in Bangladesh
Uddin, Mohammed Belal; Akhter, Bilkis - In: Pakistan Journal of Commerce and Social Sciences (PJCSS) 6 (2012) 2, pp. 242-256
charge, perceived value, and customer satisfaction; customer satisfaction and its determinants of the banking industry in … structural model indicate that service quality and fair service charge both have positive direct impact on customer satisfaction … customer satisfaction through perceive value, i.e. perceived value has mediating role between quality, charge fairness and …
Persistent link: https://www.econbiz.de/10011938313
Cover Image
Online Surveys vs. Online Observations: A Comparative Analysis of Online Research Methods and their Impact on Brand Management
Bíró, Szilvia; Botzenhardt, Florian; Ferdinand, … - In: Markenbrand (2014) 2/2014, pp. 49-56
their possible value proposition in terms of brand management is being analyzed. Online surveys are the digital version of …. The article shows that both methods can deliver a substantial impact on brand management. The formation of generalized … rules when to pick one or the other is not possible due to the highly individual frame conditions in brand management. …
Persistent link: https://www.econbiz.de/10010352742