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Special issue: The transition from product to service in business markets
Jacob, Frank (contributor) - 2008
Persistent link: https://www.econbiz.de/10003700308
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Economie de l'Internet
Brousseau, Éric (ed.) - 2001
Persistent link: https://www.econbiz.de/10001629782
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Customer Equity: Measurement, Management and Research Opportunities
Villanueva, Julian; Hanssens, Dominique M. - 2006
Persistent link: https://www.econbiz.de/10003487214
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What will business-to-business marketers learn from neuro-marketing? : insights for business marketing practice
Lim, Weng Marc - In: Journal of business-to-business marketing 25 (2018) 3, pp. 251-259
Persistent link: https://www.econbiz.de/10011917211
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Marketing international et rémunérations occultes
Usunier, Jean-Claude - 1989
Persistent link: https://www.econbiz.de/10001089983
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Preliminary investigation of entertainment strategies involving alcohol : implications for professional sales education and training in business markets
Rodriguez, Michael; Honeycutt, Earl D.; Ragland, Charles - In: Journal of business-to-business marketing 22 (2015) 4, pp. 257-268
Persistent link: https://www.econbiz.de/10011432738
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Developing a new theory of frontline manufacturer-retailer relationships for consumer packaged goods
Zondag, Marcel M.; Brink, Kyle E. - In: Journal of business-to-business marketing 22 (2015) 4, pp. 313-331
Persistent link: https://www.econbiz.de/10011432746
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"Made in Italy" : the Italian contribution to the development of business marketing discipline and practices
Bocconcelli, Roberta; Grandinetti, Roberto; Tunisini, … - In: Journal of business-to-business marketing 22 (2015) 3, pp. 161-196
Persistent link: https://www.econbiz.de/10011413357
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Buyer loyalty in business markets : can the firm and salesperson get what they truly desire?
Wang, Guocai; Wang, Xiaoyan; Long, Yu; Wee, Chow Hou; … - In: Journal of business-to-business marketing 22 (2015) 3, pp. 197-210
Persistent link: https://www.econbiz.de/10011413358