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Strategisches Management
13,220
Strategic management
13,197
Marketing management
7,225
Marketingmanagement
7,218
Marketing
3,821
Consumer behaviour
2,903
Konsumentenverhalten
2,902
Firm performance
2,899
Unternehmenserfolg
2,898
Theory
2,360
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2,353
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2,330
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2,328
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2,201
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2,170
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2,168
Innovationsmanagement
1,803
Innovation management
1,801
Market segmentation
1,552
Marktsegmentierung
1,545
SME
1,531
KMU
1,530
Relationship marketing
1,461
Beziehungsmarketing
1,458
Organisatorischer Wandel
1,318
Organizational change
1,318
Markenführung
1,209
Brand management
1,207
Multinationales Unternehmen
1,125
Transnational corporation
1,125
New product development
967
Produktentwicklung
966
Corporate Social Responsibility
963
Corporate social responsibility
962
Resource-based view
958
Ressourcenorientierter Ansatz
957
Competitive advantage
921
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914
Managers
896
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890
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2,307
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27,313
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483
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9,991
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3,209
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3,159
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3,122
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3,009
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2,973
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2,447
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2,372
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2,372
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1,824
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1,824
Konferenzschrift
1,593
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1,049
Guidebook
956
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727
Handbook
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479
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Vrontis, Demetris
50
Henry, Craig
46
Kraus, Sascha
36
Kumar, V.
36
Herrmann, Andreas
35
Homburg, Christian
30
O'Cass, Aron
29
Melewar, T. C.
26
Thrassou, Alkis
26
Calantone, Roger J.
25
Parnell, John A.
25
Pitt, Leyland F.
24
Gierl, Heribert
23
Morgan, Neil A.
23
Dolnicar, Sara
22
Hitt, Michael A.
22
Lindgreen, Adam
22
Elbanna, Said
21
Gilmore, Audrey
21
Köseoglu, Mehmet Ali
21
Leeflang, Peter
21
Morgan, Robert
21
Teece, David J.
21
Brettel, Malte
20
Di Benedetto, C. Anthony
20
Foss, Nicolai J.
20
Hult, G. Tomas M.
20
Hunt, Shelby D.
20
O'Regan, Nicholas
20
Smith, Alan D.
20
Balmer, John M. T.
19
Ghobadian, Abby
19
Lim, Weng Marc
19
Palmatier, Robert W.
19
Tarba, Shlomo Yedidia
19
Bauer, Hans H.
18
Grewal, Rajdeep
18
Jarzabkowski, Paula
18
Kitchen, Philip J.
18
Kohtamäki, Marko
18
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Academy of Marketing
2
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
2
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
2
Academy of Marketing Science
2
International Conference on Relationship Marketing <9, 2009, Berlin>
2
Air Transport Research Society
1
American Marketing Association / Task Force on the Development of Marketing Thought
1
CIRP - The International Academy for Production Engineering
1
Conference on Marketing in the Food Chain <2, 1986, Sheffield>
1
Deutsches Institut für Wirtschaftsforschung
1
Ecole Nationale Supérieure des Télécommunications de Bretagne <Brest, Finistère>
1
Europäische Kommission
1
Europäische Union / Rat
1
Europäischer Wirtschafts- und Sozialausschuss
1
Global Islamic Marketing Conference <2011, Dubai, Stadt>
1
Indian Society of Agricultural Economics
1
International Conference on Business and Economy <2011, Konstanza>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
Mediterranean Social Sciences Research Council in Kairo
1
OECD
1
Symposion Marketing in Stagnierenden Märkten <1983, Wien>
1
Universitatea Spiru Haret / Facultatea de Management Financiar Contabil
1
Università Commerciale Luigi Bocconi / Centro di Studi sul Commercio
1
Universitätslehrgang für Werbung und Verkauf <Wien>
1
Université Paris 1 Panthéon-Sorbonne
1
Wirtschaftskammer Österreich
1
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Journal of business research : JBR
740
Industrial marketing management : the international journal for industrial and high-tech firms
426
Strategic management journal
241
Journal of strategic marketing
240
European journal of marketing : EJM
222
International journal of production research
218
Management science : journal of the Institute for Operations Research and the Management Sciences
217
Harvard business review : HBR
212
Technological forecasting & social change : an international journal
212
Harvard-Business-Manager : das Wissen der Besten
200
Journal of marketing management : MM
200
Long range planning : LRP ; international journal of strategic management
188
International journal of production economics
178
Journal of the Academy of Marketing Science
173
Journal of marketing
166
International journal of product development : IJPD
161
The journal of business & industrial marketing
161
Journal of retailing and consumer services
154
Business horizons
151
Journal of business ethics : JOBE
148
Management decision : MD
145
Journal of business strategy
142
Business strategy and the environment
134
IEEE transactions on engineering management : EM
130
Marketing intelligence & planning
130
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
129
Strategy & leadership : a publication of Strategic Leadership Forum
123
Journal of strategy and management
120
Journal of marketing communications
115
Technology analysis & strategic management
111
European journal of operational research : EJOR
106
California management review
105
European management journal
100
Journal of business economics : JBE
99
International business review : the official journal of the European International Business Academy
98
The journal of product innovation management : an international publication of the Product Development & Management Association
96
International journal of hospitality management
94
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
94
Cogent business & management
92
International journal of technology management : IJTM
92
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ECONIS (ZBW)
27,796
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1
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1
Luxury firms in China : the role of design and
marketing
capabilities
Bettiol, Marco
;
Chiarvesio, Maria
;
Di Maria, Eleonora
; …
- In:
Global business review
17
(
2016
)
6
,
pp. 1269-1279
Persistent link: https://www.econbiz.de/10011665141
Saved in:
2
Tales of seduction and intrigue: design as narrative agent of brand revitalisation
Wilner, Sarah J. S.
;
Ghassan, Aysar
- In:
Journal of marketing management : MM
33
(
2017
)
3/4
,
pp. 173-202
Persistent link: https://www.econbiz.de/10011707509
Saved in:
3
Achieving market performance via industry 4.0 enabled dynamic
marketing
capability, sustainable human resource management, and circular product design
Nayal, Kirti
;
Raut, Rakesh Dulichand
;
Mangla, Sachin Kumar
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 86-98
Persistent link: https://www.econbiz.de/10014454805
Saved in:
4
All that glitters is not green : impact of biophilic designs on customer experiential values
Lee, Seung Hyun (Jenna)
;
Tao, Chen-Wei (Willie)
; …
- In:
Journal of hospitality & tourism research : JHTR ; the …
47
(
2023
)
4
,
pp. NP18-NP32
Persistent link: https://www.econbiz.de/10014266119
Saved in:
5
Sales estimations in the book industry : comparing management predictions with market response models in the children's book market
Otten, Cord
;
Clement, Michel
;
Stehr, Dominik
- In:
Journal of media business studies
16
(
2019
)
4
,
pp. 249-274
Persistent link: https://www.econbiz.de/10012177022
Saved in:
6
Configurations of
marketing
and sales : a taxonomy
Homburg, Christian
;
Jensen, Ove
;
Krohmer, Harley
- In:
Journal of marketing
72
(
2008
)
2
,
pp. 133-154
Persistent link: https://www.econbiz.de/10003684152
Saved in:
7
Business process automation in Greek telecommunications companies and
marketing
strategies
Katsonis, Nikolaos
;
Sfakianakis, Michael
- In:
International journal of electronic customer …
10
(
2016
)
1
,
pp. 2-13
Persistent link: https://www.econbiz.de/10011687957
Saved in:
8
The effects of products' aesthetic design on demand and
marketing
-mix effectiveness : the role of segment prototypicality and brand consistency
Liu, Yan
;
Li, Krista J.
;
Chen, Haipeng
;
Balachander, …
- In:
Journal of marketing
81
(
2017
)
1
,
pp. 83-102
Persistent link: https://www.econbiz.de/10011636855
Saved in:
9
Will there be disruptive innovation? : identifying profitable niche segments and product designs for small- and medium-sized companies and startups
Choi, Hyunhong
;
Ahn, Joongha
;
Woo, JongRoul
- In:
IEEE transactions on engineering management : EM
69
(
2022
)
5
,
pp. 2057-2072
Persistent link: https://www.econbiz.de/10013431078
Saved in:
10
Strategic
marketing
of political entity in market virtualization context
Jaśniok, Michał
;
Śliwińska, Krystyna
- In:
Annales Universitatis Mariae Curie-Skłodowska / H
51
(
2017
)
2
,
pp. 105-112
Persistent link: https://www.econbiz.de/10011983751
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