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Principles of marketing
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Marketing management
7,267
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7,260
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3,841
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Kumar, V.
36
Vrontis, Demetris
34
O'Cass, Aron
26
Melewar, T. C.
23
Homburg, Christian
21
Calantone, Roger J.
20
Gilmore, Audrey
20
Morgan, Neil A.
20
Pitt, Leyland F.
20
Hunt, Shelby D.
19
Leeflang, Peter
19
Balmer, John M. T.
18
Brettel, Malte
18
Di Benedetto, C. Anthony
18
Herrmann, Andreas
17
Kitchen, Philip J.
17
Sheth, Jagdish N.
17
Thrassou, Alkis
17
Bauer, Hans H.
16
Gierl, Heribert
16
Hanssens, Dominique M.
16
Lim, Weng Marc
16
Lindgreen, Adam
16
Yan, Ruiliang
16
Hruschka, Harald
15
Ko, Eunju
15
Palmatier, Robert W.
15
Pauwels, Koen
15
Varadarajan, Rajan
15
Engelen, Andreas
14
Hult, G. Tomas M.
14
Kraus, Sascha
14
Laczniak, Gene R.
14
Miles, Morgan P.
14
Reinecke, Sven
14
Schultz, Don E.
14
Shultz, Clifford J.
14
Singh, Ramendra
14
Tadajewski, Mark
14
Verhoef, Peter C.
14
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Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
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2
Academy of Marketing Science
2
International Conference on Relationship Marketing <9, 2009, Berlin>
2
Air Transport Research Society
1
American Marketing Association / Task Force on the Development of Marketing Thought
1
Conference on Marketing in the Food Chain <2, 1986, Sheffield>
1
Ecole Nationale Supérieure des Télécommunications de Bretagne <Brest, Finistère>
1
Europäische Gemeinschaften / Rat
1
Europäische Kommission
1
Europäische Union / Rat
1
Europäischer Wirtschafts- und Sozialausschuss
1
Global Islamic Marketing Conference <2011, Dubai, Stadt>
1
Indian Society of Agricultural Economics
1
International Conference on Business and Economy <2011, Konstanza>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
Symposion Marketing in Stagnierenden Märkten <1983, Wien>
1
Universitatea Spiru Haret / Facultatea de Management Financiar Contabil
1
Università Commerciale Luigi Bocconi / Centro di Studi sul Commercio
1
Universitätslehrgang für Werbung und Verkauf <Wien>
1
Université Paris 1 Panthéon-Sorbonne
1
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Journal of business research : JBR
429
Industrial marketing management : the international journal for industrial and high-tech firms
300
Journal of strategic marketing
210
European journal of marketing : EJM
187
Journal of marketing management : MM
175
Journal of the Academy of Marketing Science
156
Journal of marketing
141
The journal of business & industrial marketing
128
Management science : journal of the Institute for Operations Research and the Management Sciences
121
Marketing intelligence & planning
109
Journal of marketing communications
107
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
96
Journal of retailing and consumer services
92
Journal of marketing education : JME
84
Marketing theory
78
The marketing review
72
Journal of macromarketing : examining the interactions among markets, marketing, and society
69
Journal of marketing research : JMR
67
Marketing : ZFP ; journal of research and management
67
Jahrbuch der Absatz- und Verbrauchsforschung
66
Journal of business ethics : JOBE
66
Journal of advertising research
65
Journal of historical research in marketing
64
Asia Pacific journal of marketing and logistics
63
The journal of brand management : an international journal
63
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
60
International journal of technology marketing : IJTMkt
59
Business horizons
58
AMS review : official publication of the Academy of Marketing Science
57
Journal of business-to-business marketing
57
International marketing review
55
Journal of business economics : JBE
55
Journal of macromarketing
55
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
55
Psychology & marketing
53
The journal of product & brand management
53
Journal of global marketing
51
Marketing letters : a journal of research in marketing
50
Harvard-Business-Manager : das Wissen der Besten
49
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
48
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ECONIS (ZBW)
10,990
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1
Effect of organizational climate on
marketing
performance : an analysis of the perception of marketers in the banking sector of North Cyprus
Çalıcıoğlu, Cemal
;
Zhakanova, Aliya
;
Emeagwali, …
- In:
Problems and perspectives in management : PPM ; …
12
(
2014
)
4
,
pp. 13-22
Persistent link: https://www.econbiz.de/10010504170
Saved in:
2
A
marketing
perspective on the rise of China : monopoly, politics and value
Collins, Neil
;
Butler, Patrick
- In:
Journal of marketing management : MM
31
(
2015
)
3/4
,
pp. 269-288
Persistent link: https://www.econbiz.de/10010512571
Saved in:
3
Analysis of territories
marketing
activities among small and medium business : a bibliometric analysis
Khomenko, Liliia
;
Rosokhata, Anna
;
Jasnikowski, Adam
- In:
Marketing i menedžment innovacij : m&mi
(
2021
)
4
,
pp. 184-195
Persistent link: https://www.econbiz.de/10013163104
Saved in:
4
Building a corporate brand in the digital age : imperatives for transforming born-digital startups into successful corporate brands
Mingione, Michela
;
Abratt, Russell
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
11/12
,
pp. 981-1008
Persistent link: https://www.econbiz.de/10012395418
Saved in:
5
Harry's most important work
Hyde, Fran
- In:
Marketing theory
20
(
2020
)
2
,
pp. 211-218
Persistent link: https://www.econbiz.de/10012230861
Saved in:
6
Selling whiteness? : a critical review of the literature on
marketing
and racism
Davis, Judy Foster
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 134-177
Persistent link: https://www.econbiz.de/10011883330
Saved in:
7
Marketing
, synthesis and interdisciplinarity : reading with M.J.B.
Tadajewski, Mark
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
17/18
,
pp. 1876-1891
Persistent link: https://www.econbiz.de/10014450165
Saved in:
8
What comes after postmodernism? : implications for marketers
Burns, David J.
- In:
Journal of global scholars of marketing science : …
25
(
2015
)
1
,
pp. 59-74
Persistent link: https://www.econbiz.de/10010519591
Saved in:
9
Is it possible to improve the relationship between
marketing
and sales?
Kolouchova, Daniela
;
Rožek, Jan
- In:
Central European business review : CEBR
3
(
2014
)
4
,
pp. 30-36
Persistent link: https://www.econbiz.de/10010529558
Saved in:
10
Hershey's entry to the Australian market with a new brand : an accounting and
marketing
perspective
Kizil, Cevdet
;
Eddy, Valorie
;
Clary, Laura
;
Crowell, Katrina
- In:
Emerging markets journal : Emaj
3
(
2013
)
2
,
pp. 97-126
Persistent link: https://www.econbiz.de/10010243057
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