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Media planning and computers by 1970
Broadbent, S. R. - In: The Thomson medals and awards for media research ... (1965), pp. 63-86
Persistent link: https://www.econbiz.de/10003526498
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Reflecting on the past 50 years of Long Range Planning and a research agenda for the next 50
Laamanen, Tomi - In: Long range planning : LRP ; international journal of … 50 (2017) 1, pp. 1-7
Persistent link: https://www.econbiz.de/10011699574
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Comment: Alcohol advertising in magazines and youth readership : are youths disproportionately exposed?
Siegel, Michael; King, Charles; Ostroff, Joshua; Ross, Craig - In: Contemporary economic policy : a journal of Western … 26 (2008) 3, pp. 482-492
Persistent link: https://www.econbiz.de/10003768580
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Reply to Siegel et al.: Alcohol advertising in magazines and disproportionate exposure
Nelson, Jon P. - In: Contemporary economic policy : a journal of Western … 26 (2008) 3, pp. 493-504
Persistent link: https://www.econbiz.de/10003768690
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Visual representations of gender and computing in consumer and professional magazines
Cox, Andrew - In: New technology, work and employment 24 (2009) 1, pp. 89-106
Persistent link: https://www.econbiz.de/10003822653
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Do the little emperors rule? Comparing informativeness and appeal types in Chinese, American, and French magazine advertising
Zheng, Lu; Phelps, Joseph E.; Pasadeos, Yorgo; Zhou, Shuhua - In: Cross-cultural buyer behavior, (pp. 159-177). 2007
Persistent link: https://www.econbiz.de/10003478321
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Toward better gender equality? : portrayals of advertising models’ occupational status in Chinese magazines
Huang, Ying; Lowry, Dennis T. - In: Journal of international consumer marketing 27 (2015) 1, pp. 69-83
Persistent link: https://www.econbiz.de/10010513849
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Navigating the peer-review process : reviewers' suggestions for a manuscript ; factors considered before a paper is accepted or rejected for the Journal of Advertising Research
Robson, Karen; Pitt, Leyland F.; West, Douglas C. - In: Journal of advertising research 55 (2015) 1, pp. 9-17
Persistent link: https://www.econbiz.de/10010520801
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Is it all about the price? : decision drivers affecting ad placement of media planners in magazines
Knuth, Ingo; Kouki, Monia; Strube, Mania - In: Journal of media business studies 10 (2013) 3, pp. 65-85
Persistent link: https://www.econbiz.de/10010229272
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Martha Van Rensselaer and the Delineator's homemaking department
Zuckerman, Mary Ellen - In: Journal of historical research in marketing 5 (2013) 3, pp. 370-384
Persistent link: https://www.econbiz.de/10009793451