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Beziehungsmarketing
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Gil Saura, Irene
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Investigaciones europeas de Dirección y Economía de la Empresa : IEDEE
5
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4
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Market : review for marketing theory and practice
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ECONIS (ZBW)
80
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1
From retail innovation and image to loyalty : moderating effects of product type
Moliner Velázquez, Beatriz
;
Fuentes Blasco, Maria
; …
- In:
Service business
13
(
2019
)
1
,
pp. 199-224
Persistent link: https://www.econbiz.de/10011965894
Saved in:
2
Influence of environmental practices on brand equity, satisfaction and word of mouth
Moise, Mihaela Simona
;
Gil Saura, Irene
;
Šerić, Maja
; …
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 646-657
Persistent link: https://www.econbiz.de/10012120864
Saved in:
3
El futuro de los hipermercados en España : ¿qué se puede aprender de la experiencia francesa?
Cliquet, Gérard
;
Perrigot, Rozenn
;
Gil Saura, Irene
- In:
Información comercial española : ICE : revista de …
828
(
2006
),
pp. 35-52
Persistent link: https://www.econbiz.de/10003328345
Saved in:
4
Logistics service quality and technology investment in retailing
Gil Saura, Irene
;
Ruiz-Molina, María-Eugenia
- In:
European retail research
23
(
2009
)
1
,
pp. 69-82
Persistent link: https://www.econbiz.de/10003832164
Saved in:
5
The concept of value and its dimensions : a tool for analysing tourism experiences
Gallarza, Martina G.
;
Gil Saura, Irene
- In:
Tourism review : the official journal of the AIEST
63
(
2008
)
3
,
pp. 4-20
Persistent link: https://www.econbiz.de/10003833387
Saved in:
6
The roles of service encounters, service value, and job satisfaction in achieving customer satisfaction in business relationships
Gil Saura, Irene
;
Berenguer Contrí, Gloria
;
Cervera, Amparo
- In:
Industrial marketing management : the international …
37
(
2008
)
8
,
pp. 921-939
Persistent link: https://www.econbiz.de/10003793433
Saved in:
7
Determinantes del comportamiento de queja y su importancia en la segmentación de clientes insatisfechos
Moliner Velázquez, Beatriz
;
Gil Saura, Irene
; …
- In:
Cuadernos de economía y dirección de la empresa : CEDE
36
(
2008
),
pp. 113-149
Persistent link: https://www.econbiz.de/10003798144
Saved in:
8
Information and communication technology in retailing : a cross-industry comparison
Gil Saura, Irene
;
Berenguer Contrí, Gloria
; …
- In:
Journal of retailing and consumer services
16
(
2009
)
3
,
pp. 232-238
Persistent link: https://www.econbiz.de/10003852544
Saved in:
9
Retail customer segmentation based on relational benefits
Gil Saura, Irene
;
Ruiz-Molina, Maria Eugenia
- In:
Journal of relationship marketing : innovations & …
8
(
2009
)
3
,
pp. 253-266
Persistent link: https://www.econbiz.de/10003891267
Saved in:
10
Cognitive and affective causes of consumer dissatisfaction with the hospitality encounter
Moliner Velázquez, Beatriz
;
Fuentes Blasco, María
; …
- In:
Journal of hospitality marketing & management
18
(
2009
)
7
,
pp. 653-675
Persistent link: https://www.econbiz.de/10003893329
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