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Werbung
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3,482
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Eisend, Martin
37
Taylor, Charles Raymond
30
Kaiser, Harry M.
27
Melewar, T. C.
25
Pelsmacker, Patrick de
24
Gierl, Heribert
22
Septianto, Felix
22
Dahlén, Micael
21
Huh, Jisu
21
Yoon, Sukki
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Rosengren, Sara
19
Stafford, Marla Royne
18
Yoon, Hye Jin
18
Ford, John B.
17
Hussainey, Khaled
17
Zaccour, Georges
17
Campbell, Colin L.
16
Dens, Nathalie
15
Kinnucan, Henry W.
15
Reid, Leonard N.
15
Choi, Yung Kyun
14
Hudders, Liselot
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Karray, Salma
14
Terlutter, Ralf
14
Wilson, Rick T.
14
Zerfaß, Ansgar
14
Carlson, Les
13
Moser, H. R.
13
Torres, Ivonne M.
13
Wu, Linwan
13
Chang, Chingching
12
Coombs, W. Timothy
12
Diehl, Sandra
12
Kerr, Gayle
12
Koslow, Scott
12
Martín Herrán, Guiomar
12
Mueller, Barbara
12
Pitt, Leyland F.
12
Reijmersdal, Eva A. van
12
Chan, Kara
11
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European Public Relations Education and Research Association
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Bournemouth University
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Conference: Markets, Firms and Property Rights: A Celebration of the Research of Ronald Coase <2009, Chicago, Ill.>
1
Deutschland / Bundesregierung
1
Europäische Kernenergieagentur
1
ICORIA <14., 2015, London>
1
ICORIA <15., 2016, Ljubljana>
1
La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
1
University of Chicago / Law School
1
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Journal of business research : JBR
233
International journal of advertising : the review of marketing communications
212
Journal of advertising research
210
Corporate communications : an international journal
198
International journal of advertising : the quarterly review of marketing communications
184
Journal of marketing communications
174
Journal of advertising : official publication of the American Academy of Advertising
171
Journal of advertising
169
Journal of communication management : an international journal
144
Journal of business ethics : JOBE
120
Journal of promotion management : JPM
109
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
86
Management science : journal of the Institute for Operations Research and the Management Sciences
83
European journal of marketing : EJM
78
Journal of promotion management : innovations in planning and applied research
72
Journal of historical research in marketing
69
European journal of operational research : EJOR
62
Journal of retailing and consumer services
61
Psychology & marketing
59
The accounting review : a publication of the American Accounting Association
59
International journal of internet marketing and advertising : IJIMA
57
International journal of industrial organization
56
Health marketing quarterly
55
Journal of current issues and research in advertising : JCIRA
51
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
50
Journal of current issues and research in advertising
49
Journal of marketing research : JMR
46
Corporate reputation review : an international journal
45
Corporate social responsibility and environmental management
45
Economics letters
44
Journal of accounting & economics
44
Journal of marketing
43
International journal of business communication : IJBC ; a publication of the Association of Business Communication
38
Journal of communication management
38
Young consumers : insight and ideas for responsible marketers
37
Marketing letters : a journal of research in marketing
36
Journal of global marketing
33
Marketing : ZFP ; journal of research and management
33
Journal of consumer research : JCR ; an interdisciplinary bimonthly
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
31
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ECONIS (ZBW)
8,871
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1
Advertising and publicity : an information processing perspective
Lord, Kenneth R.
- In:
Journal of economic psychology : research in economic …
14
(
1993
)
1
,
pp. 57-84
Persistent link: https://www.econbiz.de/10001141579
Saved in:
2
An economic theory of persuasion
Yokoyama, Akira
- In:
Public choice
71
(
1991
)
1
,
pp. 101-115
Persistent link: https://www.econbiz.de/10001117017
Saved in:
3
Sponsorships and small businesses
Gardner, Meryl P.
- In:
Journal of small business management : JSBM ; a joint …
26
(
1988
)
4
,
pp. 44-52
Persistent link: https://www.econbiz.de/10001066541
Saved in:
4
Product placement : d. Bedeutung d. product placement in TV- u. Kinofilmen aus d. Sicht d. Konsumgüterherstellers
Kalweit, Udo
- In:
Marketing : ZFP ; journal of research and management
10
(
1988
)
2
,
pp. 111-115
Persistent link: https://www.econbiz.de/10001050546
Saved in:
5
Rent-seeking aspects of political advertising
Congleton, Roger D.
- In:
Public choice
49
(
1986
)
3
,
pp. 249-263
Persistent link: https://www.econbiz.de/10001019670
Saved in:
6
The fitful career of advocacy advertising : polit. protection, client cultivation, and corporate morale
Marchand, Roland
- In:
California management review
29
(
1987
)
2
,
pp. 128-156
Persistent link: https://www.econbiz.de/10001025478
Saved in:
7
Les multinationales et le sport dans les pays en développement : ou comment faire courir le Tiers-Monde après les capitaux
Andreff, Wladimir
- In:
Cahiers de la Faculté des Sciences Economiques de …
(
1987
),
pp. 67-98
Persistent link: https://www.econbiz.de/10001079609
Saved in:
8
Kunstsponsoring in Vlaanderen
Van Haverbeke, Wim
- In:
Tijdschrift voor economie en management
34
(
1989
)
4
,
pp. 383-404
Persistent link: https://www.econbiz.de/10001079730
Saved in:
9
Communication strategy and Romanian brands' dynamics between 2012 and 2013
Secară, Carmen Gabriela
- In:
Economics, management and financial markets
9
(
2014
)
4
,
pp. 312-317
Persistent link: https://www.econbiz.de/10011544548
Saved in:
10
Brand crisis communication through social media : a dialogue between brand competitors on Sina Weibo
Wang, Yan
- In:
Corporate communications : an international journal
21
(
2016
)
1
,
pp. 56-72
Persistent link: https://www.econbiz.de/10011460412
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