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The impact of external social and internal personal forces on consumers' brand community engagement on Facebook

Simon, Carina; Brexendorf, Tim Oliver; Faßnacht, Martin - In: The journal of product & brand management 25 (2016) 5, pp. 409-423

Persistent link: https://www.econbiz.de/10011620585

The power of innovativeness in manufacturer-retailer reltionships

Lennerts, Silke; Eisend, Martin; Lieven, Theo; Molner, Sven - In: Journal of business-to-business marketing 23 (2016) 3, pp. 235-251

Persistent link: https://www.econbiz.de/10011606407

Future challenges and opportunities in brand management : an introduction to a commemorative special issue : editorial

Brexendorf, Tim Oliver; Kernstock, Joachim; Powell, Shaun M. - In: The journal of brand management : an international journal 21 (2014) 9, pp. 685-688

Persistent link: https://www.econbiz.de/10010514155

Understanding the interplay between brand and innovation management : findings and future research directions

Brexendorf, Tim Oliver; Bayus, Barry L.; Keller, Kevin Lane - In: Journal of the Academy of Marketing Science 43 (2015) 5, pp. 548-557

Persistent link: https://www.econbiz.de/10011340285

Introduction to the special section "brand and innovation interdependency"

Bayus, Barry L.; Brexendorf, Tim Oliver; Keller, Kevin Lane - In: Journal of the Academy of Marketing Science 43 (2015) 5, pp. 545-547

Persistent link: https://www.econbiz.de/10011340286

Leveraging the corporate brand : the importance of corporate brand innovativeness and brand architecture

Brexendorf, Tim Oliver; Keller, Kevin Lane - In: European journal of marketing : EJM 51 (2017) 9/10, pp. 1530-1551

Persistent link: https://www.econbiz.de/10011755173

Behavioral Branding : Markenprofilierung durch persönliche Kommunikation

Tomczak, Torsten; Herrmann, Andreas; Brexendorf, Tim Oliver - In: Thexis : Fachzeitschrift für Marketing ; … 22 (2005) 1, pp. 28-31

Persistent link: https://www.econbiz.de/10002539266

Eine Kosmetikmarke in Vietnam : das Beispiel NIVEA

Frerichs, Jens; Brexendorf, Tim Oliver - In: Marketing review St. Gallen : Marketingfachzeitschrift … 26 (2009) 3, pp. 46-51

Persistent link: https://www.econbiz.de/10003844457

The impact of sales encounters on brand loyalty

Brexendorf, Tim Oliver; Lennerts, Silke; Tomczak, Torsten; … - In: Journal of business research : JBR 63 (2010) 11, pp. 1148-1155

Persistent link: https://www.econbiz.de/10008696684

Corporate brand integration in mergers and acquisitions : an action research-based approach

Kernstock, Joachim; Brexendorf, Tim Oliver - In: Corporate reputation review : an international journal 15 (2012) 3, pp. 169-178

Persistent link: https://www.econbiz.de/10009582150