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Promotion Reactance: The Role...
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Opportunity cost overestimation
Weiss, Liad
;
Kivetz, Ran
- In:
Journal of marketing research
56
(
2019
)
3
,
pp. 518-533
Persistent link: https://www.econbiz.de/10012177575
Saved in:
2
The effects of promotions on hedonic versus utilitarian purchases
Kivetz, Ran
;
Zheng, Yuhuang
- In:
Journal of consumer psychology : JCP : the official …
27
(
2017
)
1
,
pp. 59-68
Persistent link: https://www.econbiz.de/10011771825
Saved in:
3
Bringing (contingent) loss aversion down to earth : a comment on Gal & Rucker's rejection of "losses loom larger than gains"
Simonson, Itamar
;
Kivetz, Ran
- In:
Journal of consumer psychology : JCP : the official …
28
(
2018
)
3
,
pp. 517-522
Persistent link: https://www.econbiz.de/10011917328
Saved in:
4
Beating the market : the allure of unintended value
Sela, Aner
;
Simonson, Itamar
;
Kivetz, Ran
- In:
Journal of marketing research : JMR
50
(
2013
)
6
,
pp. 691-705
Persistent link: https://www.econbiz.de/10010233190
Saved in:
5
The synthesis of preference : bridging behavioral decision research and marketing science
Kivetz, Ran
;
Netzer, Oded
;
Schrift, Rom
- In:
Journal of consumer psychology : JCP : the official …
18
(
2008
)
3
,
pp. 179-186
Persistent link: https://www.econbiz.de/10003770716
Saved in:
6
Remedying hyperopia : the effects of self-control regret on consumer behavior
Keinan, Anat
;
Kivetz, Ran
- In:
Journal of marketing research : JMR
45
(
2008
)
6
,
pp. 676-689
Persistent link: https://www.econbiz.de/10003794439
Saved in:
7
Motivational compatibility and choice conflict
Levav, Jonathan
;
Kivetz, Ran
;
Cho, Cecile K.
- In:
Journal of consumer research : JCR ; an …
37
(
2010/11
)
3
,
pp. 429-442
Persistent link: https://www.econbiz.de/10008662506
Saved in:
8
Consumer response to versioning : how brands’ production methods affect perceptions of unfairness
Gershoff, Andrew D.
;
Kivetz, Ran
;
Keinan, Anat
- In:
Journal of consumer research : JCR ; an …
39
(
2012/13
)
2
,
pp. 382-398
Persistent link: https://www.econbiz.de/10009581283
Saved in:
9
Productivity orientation and the consumption of collectable experiences
Keinan, Anat
;
Kivetz, Ran
- In:
Journal of consumer research : JCR ; an …
37
(
2010/11
)
6
,
pp. 935-950
Persistent link: https://www.econbiz.de/10009006658
Saved in:
10
Complicating choice
Schrift, Rom Y.
;
Netzer, Oded
;
Kivetz, Ran
- In:
Journal of marketing research : JMR
48
(
2011
)
2
,
pp. 308-326
Persistent link: https://www.econbiz.de/10008988445
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