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Hierarchical representations of market structures and choice processes through preference trees
Moore, William L. - In: Journal of business research : JBR 14 (1986) 5, pp. 371-386
Persistent link: https://www.econbiz.de/10001021651
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The role of expectations in the adoption of innovative consumer durables : some preliminary evidence
Holak, Susan L. - In: Journal of retailing 63 (1987) 3, pp. 243-259
Persistent link: https://www.econbiz.de/10001044584
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Using versus choosing : the relationship of the consumption experience to reasons for purchasing
Holbrook, Morris B. - In: European journal of marketing : EJM 20 (1986) 8, pp. 49-62
Persistent link: https://www.econbiz.de/10001071337
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Combining related and sparse data in linear regression models
Vanhonacker, Wilfried R. - In: Journal of business & economic statistics : JBES ; a … 8 (1990) 3, pp. 327-335
Persistent link: https://www.econbiz.de/10001089540
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Big data, marketing analytics, and public policy : implications for health care
Kopalle, Praveen K.; Lehmann, Donald R. - In: Journal of public policy & marketing 40 (2021) 4, pp. 453-456
Persistent link: https://www.econbiz.de/10012660189
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Carbon footprinting and pricing under climate concerns
Bertini, Marco; Bühler, Stefan; Halbheer, Daniel; … - In: Journal of marketing 86 (2022) 2, pp. 186-201
Persistent link: https://www.econbiz.de/10013258828
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Introduction to the special issue on data and methodological issues for new insights in international marketing
Hewett, Kelly; Lehmann, Donald R. - In: Journal of international marketing 29 (2021) 3, pp. 1-2
Persistent link: https://www.econbiz.de/10012608042
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Special issue on data and methodological issues for new insights in global marketing : a commentary
Gielens, Katrijn - In: Journal of international marketing 29 (2021) 3, pp. 3-6
Persistent link: https://www.econbiz.de/10012608044
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Editorial: relaunching marketing letters
Bradlow, Eric T.; Golder, Peter N.; Huber, Joel; Jap, … - In: Marketing letters : a journal of research in marketing 31 (2020) 4, pp. 311-314
Persistent link: https://www.econbiz.de/10012417684
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Autonomy in consumer choice
Wertenbroch, Klaus; Schrift, Rom Y.; Alba, Joseph W.; … - In: Marketing letters : a journal of research in marketing 31 (2020) 4, pp. 429-439
Persistent link: https://www.econbiz.de/10012417702