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Lehmann, Donald R.
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
Marketing letters : a journal of research in marketing
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Journal of the Association for Consumer Research : JACR
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ECONIS (ZBW)
76
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41
Hierarchical representations of market structures and choice processes through preference trees
Moore, William L.
- In:
Journal of business research : JBR
14
(
1986
)
5
,
pp. 371-386
Persistent link: https://www.econbiz.de/10001021651
Saved in:
42
The role of expectations in the adoption of innovative consumer durables : some preliminary evidence
Holak, Susan L.
- In:
Journal of retailing
63
(
1987
)
3
,
pp. 243-259
Persistent link: https://www.econbiz.de/10001044584
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43
Using versus choosing : the relationship of the consumption experience to reasons for purchasing
Holbrook, Morris B.
- In:
European journal of marketing : EJM
20
(
1986
)
8
,
pp. 49-62
Persistent link: https://www.econbiz.de/10001071337
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44
Combining related and sparse data in linear regression models
Vanhonacker, Wilfried R.
- In:
Journal of business & economic statistics : JBES ; a …
8
(
1990
)
3
,
pp. 327-335
Persistent link: https://www.econbiz.de/10001089540
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45
Big data, marketing analytics, and public policy : implications for health care
Kopalle, Praveen K.
;
Lehmann, Donald R.
- In:
Journal of public policy & marketing
40
(
2021
)
4
,
pp. 453-456
Persistent link: https://www.econbiz.de/10012660189
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46
Carbon footprinting and pricing under climate concerns
Bertini, Marco
;
Bühler, Stefan
;
Halbheer, Daniel
; …
- In:
Journal of marketing
86
(
2022
)
2
,
pp. 186-201
Persistent link: https://www.econbiz.de/10013258828
Saved in:
47
Introduction to the special issue on data and methodological issues for new insights in international marketing
Hewett, Kelly
;
Lehmann, Donald R.
- In:
Journal of international marketing
29
(
2021
)
3
,
pp. 1-2
Persistent link: https://www.econbiz.de/10012608042
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48
Special issue on data and methodological issues for new insights in global marketing : a commentary
Gielens, Katrijn
- In:
Journal of international marketing
29
(
2021
)
3
,
pp. 3-6
Persistent link: https://www.econbiz.de/10012608044
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49
Editorial: relaunching marketing letters
Bradlow, Eric T.
;
Golder, Peter N.
;
Huber, Joel
;
Jap, …
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
4
,
pp. 311-314
Persistent link: https://www.econbiz.de/10012417684
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50
Autonomy in consumer choice
Wertenbroch, Klaus
;
Schrift, Rom Y.
;
Alba, Joseph W.
; …
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
4
,
pp. 429-439
Persistent link: https://www.econbiz.de/10012417702
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