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An exploratory case study analysis of contemporary marketing practices
Palmer, Roger; Wilson, Hugh - In: Journal of strategic marketing 17 (2009) 2, pp. 169-187
Persistent link: https://www.econbiz.de/10003858948
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High-tech, innovative products : identifying and meeting business customers' value needs
Lindgreen, Adam; Antioco, Michael; Palmer, Roger; … - In: The journal of business & industrial marketing 24 (2009) 3/4, pp. 182-197
Persistent link: https://www.econbiz.de/10009524596
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Do different marketing practices require different leadership styles? : an exploratory study
Lindgreen, Adam; Palmer, Roger; Wetzels, Martin; … - In: The journal of business & industrial marketing 24 (2009) 1, pp. 14-26
Persistent link: https://www.econbiz.de/10009524649
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Developing a visceral market learning capability for new product development
Roberts, Deborah L.; Palmer, Roger - In: International journal of market research : JMRS ; the … 54 (2012) 2, pp. 199-220
Persistent link: https://www.econbiz.de/10009535007
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The implications of service-dominant logic and integrated solutions on the sales function
Le Meunier-FitzHugh, Kenneth; Baumann, Jasmin; Palmer, Roger - In: Journal of marketing theory and practice 19 (2011) 4, pp. 423-440
Persistent link: https://www.econbiz.de/10009383555
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Industrial marketing management digital media optimization for B2B marketing
Krings, Werner; Palmer, Roger; Inversini, Alessandro - In: Industrial marketing management : the international … 93 (2021), pp. 174-186
Persistent link: https://www.econbiz.de/10012501945
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Innovating the product innovation process to enable co-creation
Roberts, Deborah. L.; Palmer, Roger; Hughes, Mathew - In: R & D management 52 (2022) 3, pp. 484-497
Persistent link: https://www.econbiz.de/10013275754