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Consumer behaviour
49,189
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49,186
Relationship marketing
6,891
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6,890
Brand management
6,720
Markenführung
6,720
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5,764
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5,764
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4,710
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4,640
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4,639
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4,618
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4,057
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4,057
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3,835
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3,829
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3,750
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3,750
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3,699
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3,699
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3,643
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3,635
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3,595
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3,593
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3,316
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3,279
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3,048
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3,048
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2,827
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2,827
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2,586
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2,510
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2,497
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2,278
Viral marketing
2,263
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2,263
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2,227
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2,194
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1,964
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1,961
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54,622
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315
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54,937
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8,506
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7,742
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6,192
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3,158
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2,190
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1,475
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Han, Heesup
118
Mattila, Anna S.
96
Phau, Ian
77
Lusk, Jayson L.
75
Gierl, Heribert
74
Khare, Arpita
70
Dwivedi, Yogesh Kumar
65
Grewal, Dhruv
64
Loureiro, Sandra Maria Correia
62
Nayga, Rodolfo M.
61
Ko, Eunju
60
Septianto, Felix
60
Jang, Soocheong
59
Paul, Justin
58
Belk, Russell W.
55
Herrmann, Andreas
52
Walsh, Gianfranco
50
Laroche, Michel
49
Bagozzi, Richard P.
47
Pelsmacker, Patrick de
47
Hollebeek, Linda D.
45
Kim, Jungkeun
45
Choi, Tsan-Ming
43
Diamantopoulos, Adamantios
43
Sharma, Piyush
42
Bang, Nguyen
41
Thaichon, Park
41
Das, Gopal
39
Melewar, T. C.
39
Rajagopal
39
Wiedmann, Klaus-Peter
39
Ko, Yong Jae
38
Vrontis, Demetris
38
Hyun, Sunghyup Sean
37
Park, Jungkun
37
Chan, Kara
36
Eisend, Martin
36
Kim, Seongseop
36
Rahman, Zillur
36
Verhoef, Peter C.
36
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Europäische Kommission
3
Vereinte Nationen / Department of Economic and Social Affairs
3
AGIFORS Revenue Management Conference <2014, Buenos Aires>
1
Air Transport Research Society
1
Association for Consumer Research / North American Conference <2015, New Orleans, La.>
1
COVID-19-Consumer Law Research Group
1
Cebu / Study Team
1
Centre on Integrated Rural Development for Asia and the Pacific
1
Colloque Changements Démographiques et Géographiques de la Population de la France <1985, Poitiers>
1
Consumer Behavior in Tourism Symposium <2011, Bruneck>
1
Deutsche Gesellschaft für Hauswirtschaft / Fachausschuß Strukturwandel
1
Dhanāgār-Heeṅ-P̱raḥdeś-Daiy
1
Europäischer Wirtschafts- und Sozialausschuss
1
Global Brand Conference <11., 2016, Bradford>
1
Global Islamic Marketing Conference <2011, Dubai, Stadt>
1
Ibero-American Summit of Heads of State and Government <25., 2016, Cartagena, Kolumbien>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Consumer Sciences Research Conference <5, 2011, Bonn>
1
International Geographical Union / Commission on Population Geography
1
La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
1
Movimentos <Körperschaft>
1
National Consumer Council
1
New Contributions to Retail Payments: Conference at Norges Bank <2008, Oslo>
1
UNDP / Regional Bureau for Arab States
1
Vereinte Nationen / Department of Economic and Social Affairs / Population Division
1
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Journal of business research : JBR
2,071
Journal of retailing and consumer services
1,965
International journal of consumer studies
792
International journal of hospitality management
732
Psychology & marketing
687
Journal of consumer research : JCR ; an interdisciplinary bimonthly
592
The journal of brand management : an international journal
448
The journal of product & brand management
422
Asia Pacific journal of marketing and logistics
397
European journal of marketing : EJM
381
Journal of fashion marketing and management
370
Journal of marketing research : JMR
358
Management science : journal of the Institute for Operations Research and the Management Sciences
355
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
346
Journal of travel and tourism marketing
332
Journal of international consumer marketing
329
Tourism management : research, policies, practice
325
Journal of marketing management : MM
323
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
317
Journal of retailing
313
International journal of retail & distribution management
309
Cogent business & management
308
Journal of marketing communications
303
Journal of marketing
302
Marketing letters : a journal of research in marketing
298
The international review of retail, distribution and consumer research
298
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
294
The journal of consumer marketing
294
Young consumers : insight and ideas for responsible marketers
291
Journal of consumer behaviour : an international research review
290
Journal of the Academy of Marketing Science
274
Technological forecasting & social change : an international journal
274
Journal of business ethics : JOBE
267
Journal of economic psychology : research in economic psychology and behavioral economics
267
International journal of contemporary hospitality management
263
The journal of services marketing
261
Journal of hospitality marketing & management
253
Marketing intelligence & planning
253
Food policy : economics planning and politics of food and agriculture
246
Journal of air transport management
239
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ECONIS (ZBW)
54,937
Showing
1
-
10
of
54,937
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date (newest first)
date (oldest first)
1
Luxury
brand
purchases and the extended self : a cross-cultural comparison of young female consumers in Taiwan and the UK
Wu, Meng-Shan
;
Chen, Cheng-Hao Steve
;
Bang, Nguyen
- In:
Asia-Pacific journal of business administration
7
(
2015
)
3
,
pp. 153-173
Persistent link: https://www.econbiz.de/10011471540
Saved in:
2
Validating
fashion
brand
centrality scale amongst young adults
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
- In:
Journal of fashion marketing and management
21
(
2017
)
1
,
pp. 133-156
Persistent link: https://www.econbiz.de/10011703074
Saved in:
3
Are young adult Chinese status and
fashion
clothing
brand
conscious?
O'Cass, Aron
;
Siahtiri, Vida
- In:
Journal of fashion marketing and management
18
(
2014
)
3
,
pp. 284-300
Persistent link: https://www.econbiz.de/10010392841
Saved in:
4
Young New Zealand shoppers'
brand
perceptions and ethnocentricity
Shergill, Gurvinder S.
;
Rosmala, Yuli
;
Parsons, Andrew G.
- In:
International journal of retail & distribution management
38
(
2010
)
8
,
pp. 613-624
Persistent link: https://www.econbiz.de/10008651873
Saved in:
5
Fashion
value brands : the relationship between identity and image
Ross, Jill
;
Harradine, Rod
- In:
Journal of fashion marketing and management
15
(
2011
)
3
,
pp. 306-325
Persistent link: https://www.econbiz.de/10009268722
Saved in:
6
Can Islam and status consumption live together in the house of
fashion
clothing?
O’Cass, Aron
;
Lee, Wai Jin
;
Siahtiri, Vida
- In:
Journal of fashion marketing and management
17
(
2013
)
4
,
pp. 440-459
Persistent link: https://www.econbiz.de/10010198000
Saved in:
7
In search of status through brands from Western and Asian origins : examining the changing face of
fashion
clothing consumption in Chinese young adults
O'Cass, Aron
;
Siahtiri, Vida
- In:
Journal of retailing and consumer services
20
(
2013
)
6
,
pp. 505-515
Persistent link: https://www.econbiz.de/10010128319
Saved in:
8
How store flyers affect consumer choice behaviour: national brands vs. store brands
Gázquez-Abad, Juan Carlos
;
Sánchez-Pérez, Manuel
- In:
European retail research
23
(
2009
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10003832144
Saved in:
9
Country of origin association in retail and wholesale branding
Rashid, Arooj
;
Barnes, Liz
- In:
Journal of promotion management : JPM
24
(
2018
)
3
,
pp. 312-331
Persistent link: https://www.econbiz.de/10011875418
Saved in:
10
The relationship between
brand
experience,
brand
personality and customer loyalty
Pham Thi Minh Ly
;
Le Tuan Loc
- In:
International journal of business and economics
16
(
2017
)
2
,
pp. 109-126
Persistent link: https://www.econbiz.de/10011971363
Saved in:
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