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Consumer responses to the depth and minimum claimed savings of “Scratch and Save (SAS)” promotions
Choi, Sungchul; Stanyer, Mike; Kim, Moontae - In: Psychology & marketing 27 (2010) 8, pp. 766-779
Persistent link: https://www.econbiz.de/10003997660
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The impact of brand equity on customer acquisition, retention, and profit margin
Stahl, Florian; Heitmann, Mark; Lehmann, Donald R.; … - In: MSI reports : working paper series (2010) 4, pp. 41-90
Persistent link: https://www.econbiz.de/10009007361
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Dollar-off or percent-off? : discount framing, construal levels, and advertising appeals
Kim, Kacy K.; Kim, Sujin; Corner, Gabrielle; Yoon, Sukki - In: Journal of promotion management : innovations in … 25 (2019) 3, pp. 314-327
Persistent link: https://www.econbiz.de/10012179027
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Relationships among hedonic and utilitarian values, satisfaction and behavioral intentions in the fast-casual restaurant industry
Ryu, Kisang; Han, Heesup; Jang, Soocheong - In: International journal of contemporary hospitality management 22 (2010) 2/3, pp. 416-432
Persistent link: https://www.econbiz.de/10003976234
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Influence of the quality of food, service, and physical environment on customer satisfaction and behavioral intention in quick-casual restaurants : moderating role of perceived pri...
Ryu, Kisang; Han, Heesup - In: Journal of hospitality & tourism research : JHTR ; the … 34 (2010) 3, pp. 310-329
Persistent link: https://www.econbiz.de/10008648338
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The role of national culture on relationships between customers' perception of quality, values, satisfaction, and behavioral intentions
Wen, Chao; Qin, Hong; Prybutok, Victor R.; Blankson, Charles - In: Quality management journal : QMJ 19 (2012) 4, pp. 7-23
Persistent link: https://www.econbiz.de/10009659103
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Cross-cultural competitive benchmarking of fast-food restaurant services
Min, Ho-key; Min, Hyesung - In: Benchmarking : an international journal ; BIJ 20 (2013) 2, pp. 212-232
Persistent link: https://www.econbiz.de/10009729971
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Will perception of customers of McDonald's fast food restaurant be different in India and USA? : a comparative study between the two countries' culture
Srivastava, R. K.; Manimoy, Paul; Bhanot, Sandeep - In: International journal of export marketing : IJExportM 4 (2021) 2, pp. 150-177
Persistent link: https://www.econbiz.de/10012598603
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Perception study of customers of a global fast food restaurant in India and USA
Srivastava, Rajesh; Paul, Manimoy; Bhanot, Sandeep - In: International journal of Indian culture and business … 26 (2022) 3, pp. 379-406
Persistent link: https://www.econbiz.de/10014314183
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Consumer attitude dynamics and marketing impact on sales
Hanssens, Dominique M.; Pauwels, Koen; Srinivasan, Shuba; … - In: MSI reports : working paper series (2010) 4, pp. 3-39
Persistent link: https://www.econbiz.de/10009007363