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1
Disentangling preferences and learning in brand choice models
Shin, Sangwoo
;
Misra, Sanjog
;
Horsky, Dan
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
1
,
pp. 115-137
Persistent link: https://www.econbiz.de/10009511625
Saved in:
2
Markov chain Monte Carlo for incomplete information discrete games
Misra, Sanjog
- In:
Quantitative marketing and economics : QME
11
(
2013
)
1
,
pp. 117-153
Persistent link: https://www.econbiz.de/10009744663
Saved in:
3
A diffusion model incorporating product benefits, price, income and information
Horsky, Dan
- In:
Marketing science : the marketing journal of the …
9
(
1990
)
4
,
pp. 342-365
Persistent link: https://www.econbiz.de/10001101483
Saved in:
4
Homogeneous contracts for heterogeneous agents : aligning sales force composition and compensation
Daljord, Øystein
;
Misra, Sanjog
;
Nair, Harikesh
- In:
Journal of marketing research : JMR
53
(
2016
)
2
,
pp. 161-182
Persistent link: https://www.econbiz.de/10011485249
Saved in:
5
Big data and marketing analytics in gaming : combining empirical models and field experimentation
Nair, Harikesh
;
Misra, Sanjog
;
Hornbuckle, William J., IV.
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
5
,
pp. 699-725
Persistent link: https://www.econbiz.de/10011760368
Saved in:
6
Discrete choice models of firms' strategic decisions
Draganska, Michael
;
Misra, Sanjog
;
Aguirregabiria, Victor
; …
- In:
Marketing letters : a journal of research in marketing
19
(
2008
)
3/4
,
pp. 399-416
Persistent link: https://www.econbiz.de/10003774424
Saved in:
7
Estimating discrete games
Ellickson, Paul B.
;
Misra, Sanjog
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
6
,
pp. 997-1010
Persistent link: https://www.econbiz.de/10009427806
Saved in:
8
Enriching interactions : incorporating outcome data into static discrete games
Ellickson, Paul B.
;
Misra, Sanjog
- In:
Quantitative marketing and economics : QME
10
(
2012
)
1
,
pp. 1-26
Persistent link: https://www.econbiz.de/10009526839
Saved in:
9
A structural model of salesforce compensation dynamics : response to Profs. Rust and Staelin
Misra, Sanjog
;
Nair, Harikesh
- In:
Quantitative marketing and economics : QME
9
(
2011
)
3
,
pp. 267-273
Persistent link: https://www.econbiz.de/10009348709
Saved in:
10
Rust's and Staelin's comments on: "A structural model of sales force compensation dynamics: estimation and field implementation" by Sanjong Misra and Harikesh Nair
Rust, John
;
Staelin, Richard
- In:
Quantitative marketing and economics : QME
9
(
2011
)
3
,
pp. 259-265
Persistent link: https://www.econbiz.de/10009348717
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