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The effects of customer acquis...
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Palmatier, Robert W.
84
Fang, Eric
30
Arnold, Todd J.
28
Evans, Kenneth R.
8
Kozlenkova, Irina V.
7
Samaha, Stephen A.
7
Scheer, Lisa K.
7
Harmeling, Colleen M.
6
Steinhoff, Lena
6
Dant, Rajiv P.
5
Grewal, Dhruv
5
Heerde, Harald J. van
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Henderson, Conor M.
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Lee, Jongkuk
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Lee, Ju-Yeon
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Li, Xiaoling
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Martin, Kelly D.
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Quach, Sara
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Sridhar, Shrihari
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Thaichon, Park
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Weaven, Scott
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Zhang, Jonathan Z.
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Huang, Minxue
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Kim, Jisu J.
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Monga, Ashwani
3
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3
Shu, Suzanne B.
3
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3
Stan, Simona
3
Weaven, Scott K.
3
Yang, Zhi
3
Yoo, Jaewon
3
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Journal of marketing
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25
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9
Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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AMS review : official publication of the Academy of Marketing Science
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International business review : the official journal of the European International Business Academy
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1
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MIT sloan management review
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Qualitative market research : an international journal
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Reviving traditions in research on international market entry
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The journal of product innovation management : an international publication of the Product Development & Management Association
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ECONIS (ZBW)
128
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1
The effects of customer acquisition and retention orientations on a firm's radical and incremental innovation performance
Arnold, Todd J.
;
Fang, Eric
;
Palmatier, Robert W.
- In:
Journal of the Academy of Marketing Science
39
(
2011
)
2
,
pp. 234-251
Persistent link: https://www.econbiz.de/10009124111
Saved in:
2
Achieving relationship marketing effectiveness in business-to-business exchanges
Palmatier, Robert W.
;
Scheer, Lisa K.
;
Evans, Kenneth R.
; …
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
2
,
pp. 174-190
Persistent link: https://www.econbiz.de/10003725636
Saved in:
3
Understanding retail managers' role in the sales of products and services
Arnold, Todd J.
;
Palmatier, Robert W.
;
Grewal, Dhruv
; …
- In:
Journal of retailing
85
(
2009
)
2
,
pp. 129-144
Persistent link: https://www.econbiz.de/10003870382
Saved in:
4
Influence of customer participation on creating and sharing of new product value
Fang, Eric
;
Palmatier, Robert W.
;
Evans, Kenneth R.
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
3
,
pp. 322-336
Persistent link: https://www.econbiz.de/10003758818
Saved in:
5
Sales channel integration after mergers and acquisitions: a methodological approach for avoiding common pitfalls
Palmatier, Robert W.
;
Miao, C. Fred
;
Fang, Eric
- In:
Industrial marketing management : the international …
36
(
2007
)
5
,
pp. 589-603
Persistent link: https://www.econbiz.de/10003483564
Saved in:
6
Trust at different organizational levels
Fang, Eric
;
Palmatier, Robert W.
;
Scheer, Lisa K.
;
Li, Ning
- In:
Journal of marketing
72
(
2008
)
2
,
pp. 80-98
Persistent link: https://www.econbiz.de/10003684141
Saved in:
7
Effects of customer and innovation asset configuration strategies on firm performance
Fang, Eric
;
Palmatier, Robert W.
;
Grewal, Rajdeep
- In:
Journal of marketing research : JMR
48
(
2011
)
3
,
pp. 587-602
Persistent link: https://www.econbiz.de/10009161342
Saved in:
8
If it takes a village to foster innovation, success depends on the neighbors : the effects of global and ego networks on new product launches
Fang, Eric
;
Lee, Jongkuk
;
Palmatier, Robert W.
;
Han, …
- In:
Journal of marketing research : JMR
53
(
2016
)
3
,
pp. 319-337
Persistent link: https://www.econbiz.de/10011502911
Saved in:
9
Understanding the effects of plural marketing structures on alliance performance
Fang, Eric
;
Lee, Jongkuk
;
Palmatier, Robert W.
;
Guo, …
- In:
Journal of marketing research : JMR
53
(
2016
)
4
,
pp. 628-645
Persistent link: https://www.econbiz.de/10011537824
Saved in:
10
Direct and indirect effects of buyers and sellers on search advertising revenues in business-to-business electronic platforms
Fang, Eric
;
Li, Xiaoling
;
Huang, Minxue
;
Palmatier, …
- In:
Journal of marketing research : JMR
52
(
2015
)
3
,
pp. 407-422
Persistent link: https://www.econbiz.de/10011292872
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