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Coupling techno-economic energy models with behavioral approaches
Fragnière, Emmanuel; Kanala, Roman; Moresino, Francesco; … - In: Operational research : an international journal 17 (2017) 2, pp. 633-647
Persistent link: https://www.econbiz.de/10011915349
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Consumers' responses to cause related marketing : moderating influence of cause involvement and skepticism on attitude and purchase intention
Patel, Jayesh D.; Gadhavi, Dharmesh D.; Shukla, Yupal S. - In: International review on public and non-profit marketing 14 (2017) 1, pp. 1-18
Persistent link: https://www.econbiz.de/10011916288
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Psychological distance and perceived consumer effectiveness in a cause-related marketing context
Wiebe, Jeff; Basil, Debra Z.; Runté, Mary - In: International review on public and non-profit marketing 14 (2017) 2, pp. 197-215
Persistent link: https://www.econbiz.de/10011916368
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Impact of students' experiences on brand image perception : the case of Vietnamese higher education
Vo Thi Ngoc Thuy; Hoang Doan Phuong Thao - In: International review on public and non-profit marketing 14 (2017) 2, pp. 217-251
Persistent link: https://www.econbiz.de/10011916386
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Role of celebrity in cause related marketing
Thamaraiselvan, N.; Arasu Balasubramaniam, Senthil; … - In: International review on public and non-profit marketing 14 (2017) 3, pp. 341-357
Persistent link: https://www.econbiz.de/10011916474
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Corporate social responsibility and consumer behavior in the cosmetics sector : a study in the Spanish context
Vázquez-Burguete, José Luis; Sahelices-Pinto, César; … - In: International review on public and non-profit marketing 14 (2017) 3, pp. 375-390
Persistent link: https://www.econbiz.de/10011916502
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Consumer ethical decision making : linking moral intensity, self-consciousness and neutralization techniques
Shah, Syed Afzal Moshadi; Amjad, Shehla - In: Australasian accounting business and finance journal : AABF 11 (2017) 1, pp. 99-130
Persistent link: https://www.econbiz.de/10011919206
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Environmental strategy in business : green marketing communication
Lanfranchi, Maurizio; Giannetto, Carlo; Rotondo, Francesco - In: Journal of corporate responsibility and leadership : JCR&L 4 (2017) 3, pp. 111-126
Persistent link: https://www.econbiz.de/10011927414
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Austerity Ireland, the new thrift culture and sustainable consumption
Murphy, Fiona A. - In: Journal of business anthropology 6 (2017) 2, pp. 158-174
Persistent link: https://www.econbiz.de/10011929002
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Rebranding a South Los Angeles corner store : the unique logic of retail brands
Garth, Hanna; Powell, Michael G. - In: Journal of business anthropology 6 (2017) 2, pp. 175-198
Persistent link: https://www.econbiz.de/10011929016