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Double Dutch finally fixed? : a large-scale investigation into the readability of mandatory financial product information
Scheld, Dominik; Stolper, Oscar; Walter, Andreas - In: Journal of consumer policy : consumer issues in law, … 44 (2021) 2, pp. 151-178
Persistent link: https://www.econbiz.de/10012618160
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Financial literacy perception scale for the Portuguese population
Tavares, Fernando Oliveira; Santos, Eulália - In: Scientific Annals of Economics and Business 67 (2020) 2, pp. 277-290
Persistent link: https://www.econbiz.de/10012415511
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Safety nearby and financial welfare : common barriers to safer neighborhood and financial welfare
Park, Na Young - In: Korea and the world economy 21 (2020) 3, pp. 245-262
Persistent link: https://www.econbiz.de/10012428143
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Blind trust? : the importance and interplay of parasocial relationships and advertising disclosures in explaining influencers’ persuasive effects on their followers
Breves, Priska; Amrehn, Jana; Heidenreich, Anna; … - In: International journal of advertising : the review of … 40 (2021) 7, pp. 1209-1229
Persistent link: https://www.econbiz.de/10012650647
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How well will this brand work? : the ironic impact of advertising disclosure of body-image retouching on brand attitudes
Semaan, Rania W.; Kocher, Bruno; Gould, Stephen J. - In: Psychology & marketing 35 (2018) 10, pp. 766-777
Persistent link: https://www.econbiz.de/10011970119
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Native advertising in online news : trade-offs among clicks, brand recognition, and website trustworthiness
Aribarg, Anocha; Schwartz, Eric M. - In: Journal of marketing research 57 (2020) 1, pp. 20-34
Persistent link: https://www.econbiz.de/10012177863
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Influencer endorsements : how advertising disclosure and source credibility affect consumer purchase intention on social media
Weismueller, Jason; Harrigan, Paul; Wang, Shasha; … - In: Australasian marketing journal 28 (2020) 4, pp. 160-170
Persistent link: https://www.econbiz.de/10012429449
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The rosy world of influencer marketing? : its bright and dark sides, and future research recommendations
Hudders, Liselot; Lou, Chen - In: International journal of advertising : the review of … 42 (2023) 1, pp. 151-161
Persistent link: https://www.econbiz.de/10014233939
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Relationship between advertising disclosure, influencer credibility and purchase intention
Sesar, Vesna; Martinčević, Ivana; Boguszewicz-Kreft, … - In: Journal of risk and financial management : JRFM 15 (2022) 7, pp. 1-21
Understanding influencer credibility and online advertising and explaining its implications is the basis for analyzing customer purchase behavior. Novelties in digital marketing are visible in the growth of advertising through digital platforms using micro-influencers, compared to the former...
Persistent link: https://www.econbiz.de/10013369056
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Consumer responses to covert marketing communications : a case of native advertising disclosure in news contexts
Ju, Ilwoo; Lee, Hyunmin; Sherrick, Brett - In: Journal of promotion management : innovations in … 28 (2022) 7, pp. 1107-1128
Persistent link: https://www.econbiz.de/10013357218