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International journal of sport management and marketing : IJSMM
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ECONIS (ZBW)
1,884
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1
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1
Capitalising on CSR-based partnerships in sports branding and sports sponsorship
Cortsen, Kenneth
- In:
International journal of sport management and marketing …
15
(
2014
)
1/2
,
pp. 75-97
Persistent link: https://www.econbiz.de/10011504055
Saved in:
2
Sports marketing strategy in achieving the marketing objectives of the economic enterprise : a case study (Djezzy - fans of USMA club)
Ghezail, Mohammed Mouloud
;
Abdellah, Chaiech
;
Mohammed, …
- In:
International journal of economics, finance and …
5
(
2017
)
3
,
pp. 182-188
Persistent link: https://www.econbiz.de/10011749998
Saved in:
3
The effects of sponsorship on the promotion of sports events
Nuseir, Mohammed T.
- In:
International journal of business innovation and …
22
(
2020
)
2
,
pp. 191-207
Persistent link: https://www.econbiz.de/10012250900
Saved in:
4
Developing a framework to identify and systematise sources of inefficiencies in sports sponsorship from a sponsee perspective
Dietl, Helmut
;
Schweizer, Nicolas
- In:
International journal of sport management and marketing …
15
(
2014
)
1/2
,
pp. 36-56
Persistent link: https://www.econbiz.de/10011503985
Saved in:
5
Spillover effect of sport team performance on the value of corporate sponsors and affiliated firms
Sung, Hojun
;
Nam, Changi
;
Kim, Minki
;
Han, Seung Hun
- In:
International journal of sport finance
11
(
2016
)
1
,
pp. 79-96
Persistent link: https://www.econbiz.de/10011452064
Saved in:
6
Explaining the mixed outcomes from hosting major sporting events in promoting tourism
Rojas-Méndez, José
;
Davies, Gary
;
Jamsawang, Jutatip
; …
- In:
Tourism management : research, policies, practice
74
(
2019
),
pp. 300-309
Persistent link: https://www.econbiz.de/10012128641
Saved in:
7
The olympic effect : employee reactions to their employer's sponsorship of a high-profile global sporting event
Edwards, Martin R.
- In:
Human resource management
55
(
2016
)
4
,
pp. 721-740
Persistent link: https://www.econbiz.de/10011535984
Saved in:
8
The cross-effects of sponsorship in non-professional sports communities
Andreini, Daniela
;
Pedeliento, Giuseppe
;
Bergamaschi, Mara
- In:
Management decision : MD
52
(
2014
)
10
,
pp. 2044-2068
Persistent link: https://www.econbiz.de/10010462671
Saved in:
9
Arts sponsorship versus sports sponsorship : which is better for marketing strategy?
Toscani, Giulio
;
Prendergast, Gerard P.
- In:
Journal of nonprofit & public sector marketing
31
(
2019
)
4
,
pp. 428-450
Persistent link: https://www.econbiz.de/10012200036
Saved in:
10
The effect of sponsor's brand on consumer-brand relationship in sport sponsorship
Lee, Jung-Yong
;
Jin, ChangHyun
- In:
Global business and finance review
24
(
2019
)
1
,
pp. 27-43
Persistent link: https://www.econbiz.de/10012005159
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